Packaging design

Packaging design is one of the most important criteria for good sales. According to research, a customer makes a decision to purchase your product in less than 6 seconds. The packaging design becomes the only point of contact with your customer in the store

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Mont Joie

Naming, logo, and packaging design

GrowDirector

Packaging and exhibition stand design

Pad Thai

Logo guideline and packaging design

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We have a unique experience in packaging design and optimizing production costs

The NZR team consists of experienced specialists in the field of packaging design and prepress preparation. We collaborate with leaders in the production of packaging materials and utilize modern packaging designs and printing technology. Our team will create a modern, technically competent, and optimized design!

What we offer:

Packaging design for private label products
The forms of packages can vary depending on the supplier and the specific product, whether it falls under the category of food or non-food products. Additionally, we offer consulting services on private label development
1
Expertise in optimizing packaging costs
We will provide an expert review of your packaging to optimize production costs. The main criteria for improvement can include: design, logistics, materials, printing methods, and number of inks
2
Design support for seasonal packaging
Cups for coffee and tea
Pizza and pie boxes
Cardboard boxes for burgers
Thermal boxes for cooking
3

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The stages of creating a packaging design

Analysis
Understanding your corporate identity; analysis and audit
Concept
Concept creation and packaging design selection
Prepress
The technological stage
Transfer
Sources transfer

The outcome of the process

Designed die-cut stamp (packaging outline)

Packaging design applied to the approved stamp by the customer

Our clients

We collaborate with a diverse range of brands and organizations across various industries. They all share a common goal: delivering quality products and services rooted in original content and design thinking

4 steps that will bring
you closer to Sales

Most often, when going to the store, a person intends to buy a specific type of product without yet knowing which brand they prefer. This decision is typically made directly at the shelf, with packaging design exerting the most influence. However, marketing efforts persist even after the purchase. Branded packaging bags can make the store memorable, hard cardboard boxes often become repositories for personal treasures for many years, and who hasn't amassed a collection of cookie tins?..

That's why thoughtful packaging design is a rational investment for both emerging brands and industry giants seeking profit growth. Working with our team involves a simple and intuitive algorithm

1 / Marketing research

Indeed, you're absolutely correct. Even a creative endeavor like packaging design doesn't start with brainstorming, sketches, or selecting designer cardboard. It begins with preparatory work.
Before even signing a contract, we take the time to thoroughly acquaint ourselves with your brand: studying the corporate identity, analyzing the brand book, and asking various questions such as your goals and target audience.
Once the contract is in place, we delve into market research. Understanding the representation of both direct and indirect competitors is crucial at this stage. Finally, we define the terms of reference and the purpose of the package, setting the stage for the design process to come

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2 / Concept development and design selection

After completing the research stage, our team proceeds directly to the creation of the packaging layout.
You may have noticed that many packaging boxes and bags are constructed from a single sheet of paper or cardboard. This design approach minimizes the number of adhesive joints or eliminates them altogether, reducing production costs. At this stage, our focus is on creating a die-cut stamp, which serves as the template for your packaging container, complete with fold lines for assembly.

In our design process, functionality takes precedence. The packaging must not only accommodate the product's size and shape but also be crafted from the appropriate material. It would seem incongruous to sell expensive jewelry in simple kraft bags or to showcase perfumes intended for a luxury market in basic packaging. Such mismatches can confuse and deter potential buyers.

Graphics. Conceptual design encompasses working with graphic elements. For instance, we can integrate a branded print from your brandbook onto the boxes or create a unique design tailored for the product line.
Every detail is crucial, from the placement and size of the corporate logo and name to the color scheme and even the label-sticker on the back of the box, ensuring readability without the need for glasses.

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Food and beverages paperbag packaging design

3 / The technological stage

If you think that the stamping of finished boxes begins from this moment, you are mistaken. The release of the container 'into the wild' starts with testing. And there are various approaches to testing as well

Individual interviews. If you think that the stamping of finished boxes begins from this moment, you are mistaken. The release of the container 'into the wild' starts with testing. And there are various approaches to testing as well

Surveys. These tests are typically conducted among specific groups, such as students or women aged 25 to 35, or people who visit shopping malls on weekends. While these tests may not provide in-depth research, they offer broader audience coverage. As a result, it may be discovered that your product is not as appealing to the intended target audience, but is highly sought after by a different demographic

Hall tests. Hall tests are conducted in conditions that closely simulate real trading environments, often within the trading halls themselves. The objective is to observe how potential customers behave when they encounter a product on a shelf. These tests help to discern what aspects of the packaging design might motivate individuals to pick up the product and make a purchase decision. Typically, this stage reveals whether the packaging design is finalized or requires further refinement and defect elimination.

After obtaining final approval for the layout and graphic design, we conduct a thorough review of all information intended for placement on the packaging and labels. This includes verifying product names, articles, addresses, and phone numbers. Once this review is complete, we inform you that we are ready to prepare the original layout for production

4 / The order transfer

The die-cut stamp and the packaging design applied to it are delivered to the customer in PDF format. Signing off on the completion of work and transferring the final layout to production occur in accordance with the terms outlined in the contract that has been concluded