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Key visual

Key Visual is an image that is used to convey key advertising messages or to identify a brand

WorkWithMe.ai

Branding, logo, app, and landing page design

Blogger Bank

Logo design, brand book, web and app design

Let's discuss your project

If you need a KV development send us your contacts and we will set up a diagnostic meeting for you

By clicking on the button, you consent to the processing of personal data and agree to the Privacy Policy

Where is Key Visual used?

Key Visual is not just a visual image in an ad or a banner, it's more of a collective image:

Advertising

KV is often used in advertising to draw attention to a product or service.

Branding

KV is an important element of branding as it helps in creating a recognizable and memorable brand image.

Design

KV can be used to create a striking design to help draw attention to the promotional materials.

Marketing

KV is a marketing tool that can be used to create an effective advertising campaign.

Brand Identity

KV helps to create a unified brand identity that will be used in all promotional materials.

Visual communication

KV can be used to convey a specific message or idea through visuals.

Teaser

KV can be used as a teaser or preview of a product or service.

Product presentation

KV can be used to show a product or service in the best possible way.

Window dressing

KV can be used to design a window display or an exhibition stand.

Our case on Key Visual development for the WorkWithMe.ai (a platform connecting brands and bloggers for product promotions and collaborations)

Purposes of Key Visual creation

Key visual is a visual element that represents a brand, product or campaign. It can be used in various marketing materials such as ads, banners, flyers, and websites for brand awareness and to attract attention of a target audience.

Brand awareness
Key visual can become a visual symbol of a brand and improve brand recognition among competitors. If a company has an attractive and catchy key visual, it is likely to attract new customers and retain old ones.
Creating associations
Key visual helps a company to connect its brand with specific associations that helps to attract its target audience. For example, a key visual related to nature can help to link a brand to environmental responsibility.
Usability
Key visual can be used in a variety of marketing materials to create a more consistent and recognizable style. This can simplify the work of a company's designers and marketers, reducing the time it takes to create new visual elements.

Overall, creating a key visual helps businesses improve their branding and increase brand awareness among their target audience, which ultimately leads to increased sales and business growth.

Our case on KV development for Jan Bier (a craft beer brand)

Steps of creating
a Key Visual

Creating a key visual is a multi-step process that includes the following steps:

Gathering information and setting goals

At this stage, it is necessary to get all the necessary information about the brand, product or service for which the key visual will be created. It is also important to define the goals to be achieved by creating this visual element.

Concept development

At this stage, the overall concept that will be used in the key visual is created. The concept should be consistent with the brand and convey its values and characteristics. The concept may also include ideas for the color scheme, style and shape of the key visual.

Sketching

Once the concept is defined, you can start sketching. This can be a rough rough draft or a sketch that gives an idea of what the key visual will look like.

Design development

Once the concept and sketches are prepared, you can move on to creating the design. At this stage, a full version of the key visual is created, which includes all details and refinements. The design should be attractive and consistent with the concept developed in the previous stages.

Testing and analysis

Once the key visual has been created, it should be tested for effectiveness and compliance with the objectives that were defined in the first stage. If necessary, the design can be refined or finalized.

Usage

Once the key visual is created and tested, it can be used as a visual element on various materials such as websites, advertising banners, packaging, etc.

Specialists
working on the Key Visual

Different specialists may be involved to create Key Visual depending on the project. It might be:

Graphic designer
to create a Key Visual itself, including selection of color scheme, layout, and design elements
Illustrator
to create images that might be included in Key Visual
Photographer
to create photos that might be used in Key Visual
Art Director
to coordinate the entire Key Visual creation process and ensure it is consistent with the brand and specified requirements
Marketer
to define a target audience and the best ways to use Key Visual in marketing campaigns
Copywriter
to develop text elements that can be included in Key Visual

This is not a complete list of professionals that might be involved in the creation of Key Visual, as each project is unique and might require specialized skills and expertise.

Our case on Key Visual development for Blogger Bank

Why NZR?

That's why we want to point out some factors why you should entrust KV development to our team:

Professionalism and experience

We have expertise in creating Key Visual and other branding elements. It is also worth paying attention to the qualifications and experience of our specialists.

Reputation

We have a good reputation in the market, we are loyal to our clients and always peacefully resolve any difficulties that may be encountered in the process of work, you can also study the reviews and testimonials of our other clients.

Work approach

You can book a diagnostic appointment with us and we can match or adjust the methods and approaches in creating KV to match your vision.

Cost of services

The price can vary greatly depending on the experience and reputation of the company, the complexity of the task and other factors, so it is worth comparing several options and choosing the best option for you. In our company we have an individual approach to each task and client, and there is a flexible system of discounts for regular clients or long-term projects.

NZR is a company that can understand your goals and can create a Key Visual that suits best your needs and requirements

Let's discuss your project

If you need a KV development send us your contacts and we will set up a diagnostic meeting for you

By clicking on the button, you consent to the processing of personal data and agree to the Privacy Policy

What will you get?

When you order "Key visual development" service from us, you will get not just a banner, the final key visual development document is usually a set of graphic files and instructions on how to use a created design in various marketing materials.

Key design elements

such as colors, fonts, compositions, images, etc.

Instructions

on the use of key visuals in various marketing materials such as brochures, advertising banners, packaging, etc.

Examples

examples of the use of kv in different layouts such as websites, social media, TV commercials, etc.

Usage Examples

- How you shouldn't use key visual;
- how to use key visual correctly

Recommendations

on additional design elements that can be used in conjunction with the key visual

Guidelines

on the technical aspects of design

Usually, a final key visual development document is presented in electronic format and may contain both text instructions and graphical elements to help better understand and use the design created.