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NZR is the marketing and retail design studio founded in 2015. For the last 8 years we have made hundreds of successful projects. Our team has great experience in trade networks and retail and shares knowledge in architecture, interior and furniture design, marketing, history and visual studies.
Our aim is not just to create a design, but to transform brands strategies and senses into retail space, creating strong links between brands and customers. It makes every project we created special for us.
Our aim is not just to create a design, but to transform brands strategies and senses into retail space, creating strong links between brands and customers. It makes every project we created special for us.
About Us
Services
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Brochure design
How we work
At the start of every project we usually conduct an interview or ask to fill out a creative brief in order to clarify the project's development priorities. Next step is a study of the received information, and as the result - several project concepts. Our research based on cultural entrepreneurship and often combines the local culture and history with multiply retail-related tendencies. When the client choses one of the proposed concepts, it is time to revise if the project meets initial scope and goals. The client may want to mix some ideas from several proposed concepts, or come up with some additional new inputs. After that we can present the second round of design changes. Sometimes several rounds of changes may take place before the final design. Then we analyze feedback and finalize the project. At the final stage the project gets client's approval, and then we transfer final files and source materials.
Our clients
We work with the wide spectrum of clients from big IT companies and car manufacturers to small businesses. We value all our clients and carefully treat each project making sure that everything is done on time and with high quality.
Our team
- AliaksandraCEO15 years in trade marketing; 18 years in retail design (over 80 retail projects). Holds degrees in engineering technology, economics, and marketing, and a Master’s degree in Visual Studies. Founder of the first Vitrinistika School — a design and marketing school — in Belarus.
- YuliaArchitect, designer, artistWorking with a retail team of architects (task assignments, art sessions), communicating with clients at all stages (from sales to design supervision), and CJM analysis. Interior designer, artist, public space designer
- NatalliaGraphic DesignerTransforms ideas and messages into clear, engaging visual language. Creates brand identities, packaging, layouts, and presentations that serve the brand’s goals. Skilled at listening to the client and translating briefs into effective design solutions.
- LyubaGraphic DesignerConcept development, brand design, brand identity, product packaging, 2D animation, and illustration. Visual research, brand platform development.
- DzmitryGraphic DesignerConcept development, brand design, packaging and label design, prepress preparation and adaptation of layouts for all types of printing, layout design, presentation design, contextual advertising banners, and exhibition stands.
- YuliaCustomer Service SpecialistAt NZR, manages social media, coordinates marketing activities, advertising, and lead generation, helping attract new clients and support brand visibility.
- AlehWeb DeveloperResponsible for the technical execution of digital projects — from landing pages and promo sites to complex multi-page platforms. Translates design into responsive, fast, and fully functional products.
- RenataBusiness DeveloperResponsible for driving the agency’s growth by building client relationships, identifying new business opportunities, and developing strategic partnerships. The role combines sales, communication, and market insight to connect brands with NZR’s creative and retail design expertise.