Pad Thai

Logo guideline and food packaging design

Year: 2023
Service: logo design, logo guideline, typography, food packaging design and visual communication

We had the privilege of crafting the visual identity for Pad Thai, which encompassed the development of their logo, logobook and food packaging design. The heart of this branding effort is our custom-designed logo, a harmonious fusion of typography and symbolic elements. At its core, the design captures the essence of Pad Thai cuisine with a traditional depiction of flames and a bowl, evoking the signature flavors and imagery associated with Pad Thai.

Pad Thai takeaway packaging design concept

The typographic element features a customized Bauhaus font. Its diagonal 'a' reinforces the image, while the round shapes emphasize the shape of the bowl.

The construction of the logo follows circles of varying diameters, and the logo symbol is based on a modular grid. Consistent kerning is maintained in the typographic part of the logo.

The logo is a decorative design comprising a typographic element and a logo symbol. Placed in the center of the design is the traditional image of fire and a bowl, typical for Pad Thai.

Logo construction
& KV integrator

The outer diameter of the circular elements in the design serves as the foundation for free space.

The bowl element acts as the base for the key visual integrator and pattern.