Mont joie

Naming, logo and packaging design

Mont Joie logo design with a refined serif wordmark and a botanical monogram symbol, presented on a light background for an elegant beauty brand identity.
Уеаr: 2023
Service: naming, logo and packaging
Our team has developed a brand name, logo and packaging design for a cosmetics brand
The GOAL of the brand name:
Creating a name for a cosmetic line by a blogger. The name should reflect the connection with the body, lightness, aesthetics, female strength, and self-love.

The IDEA of the BRAND:
A product for girls with imperfect figures who have lost faith in themselves. This cosmetics line is like a new stage on the path to becoming a new and confident self!

Naming

Mont joie has multiple meanings.

First, it is a name in French that is reminiscent of the expression 'ma joie' meaning 'my joy'. For a cosmetic brand, Mont joie becomes a unique classic.
Additionally, Mont joie is a battle cry used by the armies of the kings of France, symbolizing the army's flag under which they gather before going into battle. Furthermore, Mɔ̃ʒwa is the name of a commune in France. It is easy to pronounce ('Mɔ̃ʒwa'), but can be difficult to read and write.
All these aspects make Mont joie unique.
4mé
reforma
things
air de plaisir
Mont Joie
onéque
The GOAL of the brand name:
Creating a name for a cosmetic line by a blogger. The name should reflect the connection with the body, lightness, aesthetics, female strength, and self-love.

The IDEA of the BRAND:
A product for girls with imperfect figures who have lost faith in themselves. This cosmetics line is like a new stage on the path to becoming a new and confident self!
Mont joie has multiple meanings.

First, it is a name in French that is reminiscent of the expression 'ma joie' meaning 'my joy'. For a cosmetic brand, Mont joie becomes a unique classic.
Additionally, Mont joie is a battle cry used by the armies of the kings of France, symbolizing the army's flag under which they gather before going into battle. Furthermore, Mɔ̃ʒwa is the name of a commune in France. It is easy to pronounce ('Mɔ̃ʒwa'), but can be difficult to read and write.
All these aspects make Mont joie unique.

Naming

4mé
reforma
things
air de plaisir
Mont Joie
onéque
Mont joie has multiple meanings.

First, it is a name in French that is reminiscent of the expression 'ma joie' meaning 'my joy'. For a cosmetic brand, Mont joie becomes a unique classic.
Additionally, Mont joie is a battle cry used by the armies of the kings of France, symbolizing the army's flag under which they gather before going into battle. Furthermore, Mɔ̃ʒwa is the name of a commune in France. It is easy to pronounce ('Mɔ̃ʒwa'), but can be difficult to read and write.
All these aspects make Mont joie unique.
The GOAL of the brand name:
Creating a name for a cosmetic line by a blogger. The name should reflect the connection with the body, lightness, aesthetics, female strength, and self-love.

The IDEA of the BRAND:
A product for girls with imperfect figures who have lost faith in themselves. This cosmetics line is like a new stage on the path to becoming a new and confident self!
Mont joie has multiple meanings.

First, it is a name in French that is reminiscent of the expression 'ma joie' meaning 'my joy'. For a cosmetic brand, Mont joie becomes a unique classic.
Additionally, Mont joie is a battle cry used by the armies of the kings of France, symbolizing the army's flag under which they gather before going into battle. Furthermore, Mɔ̃ʒwa is the name of a commune in France. It is easy to pronounce ('Mɔ̃ʒwa'), but can be difficult to read and write.
All these aspects make Mont joie unique.

Naming

4mé
reforma
things
air de plaisir
Mont Joie
onéque
The GOAL of the brand name:
Creating a name for a cosmetic line by a blogger. The name should reflect the connection with the body, lightness, aesthetics, female strength, and self-love.

The IDEA of the BRAND:
A product for girls with imperfect figures who have lost faith in themselves. This cosmetics line is like a new stage on the path to becoming a new and confident self!
Mont joie has multiple meanings.

First, it is a name in French that is reminiscent of the expression 'ma joie' meaning 'my joy'. For a cosmetic brand, Mont joie becomes a unique classic.
Additionally, Mont joie is a battle cry used by the armies of the kings of France, symbolizing the army's flag under which they gather before going into battle. Furthermore, Mɔ̃ʒwa is the name of a commune in France. It is easy to pronounce ('Mɔ̃ʒwa'), but can be difficult to read and write.
All these aspects make Mont joie unique.
Mont Joie logo development
It is a construction consisting of a logo symbol and a typographical part.
The logo symbol is designed in a decorative style with a capital letter of the brand name and a botanical graphic motif.
The graphic emphasizes the natural and organic origin of the cosmetic components.
The font is refined and lightweight.

Logo

Mont Joie logo construction and variation board showing the primary wordmark, symbol refinements, and multiple scale applications on a structured grid layout.
Mont Joie logo application strip with compact wordmark versions, icon variations, and circular badge formats for flexible brand identity use across touchpoints.
Social Icons & Short-logos. logo usage options
Animation Mont Joie logo presentation with the monogram symbol and soft gray wordmark centered on a light background, emphasizing a calm premium brand aesthetic.
Mont Joie color palette board with dark gray, warm neutral, and soft ivory tones, paired with a creamy texture visual and the phrase “Mont Joie is unique.”

Labels & Die-Cut design

Mont Joie packaging specification sheet showing tube labels, circular jar labels, wordmark placement, dimensions, and technical print details for product packaging production.

Mockups for labels design

Creating customized mockups for product demonstrations

Mont Joie packaging mockup board with labeled tubes, round product stickers, and a small product card arranged on a soft satin background for brand presentation.

Product Photorealistic Mockups

Creating for advertising and social posts

Mont Joie body cream packaging mockup with a frosted cosmetic jar, black lid, and round label, showing the brand identity applied to skincare product packaging.

Future packaging design concepts

Mont Joie branded stationery and packaging mockup with a folded carton, tube, circular label, and art print cards, showing a cohesive premium cosmetics brand presentation.
Created in 2024

Project development period: 1 month

Project team:
Personal Account Manager of the project, Art Director, Brand Designer

Technology:
Design thinking, Methodology, Coloristics
Project support:
Project road map creation, disk space, creating a work chat, storing files, organizing online conferences with meeting minutes