Brand Character

A brand character is an embodiment of a brand, a living story that creates a unique personality and interacts with the audience. A mascot has certain characteristics, values and demeanor that reflect the spirit and ideals of a company

Character sketches for the veterinary rehabilitation center

Why does a brand need a character?

A mascot, being an effective marketing tool, helps to establish an emotional connection with a brand's target audience. Thanks to it's character, a brand becomes more appealing, recognizable and memorable. A brand character also helps to tell engaging stories, creating an emotional attachment to products or services.
Brand characters can have a wide variety of personalities. They can be funny and entertaining, serious and authoritative, bold and innovative. It is important to choose a character that best reflects values and goals of a brand.

Our case on character development for a department store

Where can a brand character be used?

Options for using a brand persona are many, and they can be tailored to a specific field and target audience

Advertising campaigns

A mascot can become the main character of promotional materials, videos or banners, attracting attention and creating an emotional connection with the audience.

Social Media

A brand character can be used in social media content to create a unique style and brand personality. The character can blog, answer user questions, or tell stories.

Packaging

Mascot image on a packaging will help make a product more attractive and memorable to consumers.

Merchandising

Products with an image of a brand character, such as T-shirts, mugs or stickers, would become colorful accessories and help to promote a brand in people's daily lives.

Our case on developing a brand character for the café "Hot 8"

Who can become a brand character?

Brand characters can be diverse and reflect various aspects of the brand

Animals or Mythical Creatures

Some brands choose animals as characters, such as lions, pandas, owls, or dragons. These characters symbolize different qualities, including strength, wisdom, or magic.

People or Characters

Brand characters can be fictional or real individuals who represent the brand. They can be depicted in various ages, professions, or styles, reflecting the target audience and the brand's values.

Animated Characters

Cartoon characters, such as funny animals, fantastical creatures, or caricatured people, create a friendly and playful image for the brand. They are especially popular among brands targeting children or young people.

Virtual Characters

With advancements in technology, it has become possible to create virtual characters that can represent a brand in digital worlds. These characters can be animated or holographic and possess their own distinct personalities and styles.

Our presentation with brand character concepts for the children's store "Mr. Knowledge"

Make your brand memorable and successful with our brand character development service!

Our case on character development for the health and wellness center

Why Choose NZR?

Deep Understanding of Branding
We recognize that a brand character plays a crucial role in shaping brand image and establishing an emotional connection with customers. Our team of professionals will create a character that resonates with your brand and evokes positive emotions among your target audience.
Individual Approach
We understand that each brand is unique, and our team approaches the development of a mascot with your specific goals, values, and target audience in mind. We will create a character that perfectly aligns with your brand and helps you achieve your business objectives.
Integrity
NZR will not only design a brand character for you but also assist in integrating it across all aspects of your communication and marketing materials. We will ensure consistency in the visual representation of your character, making it an integral part of your brand identity and creating a cohesive and memorable image.

We create both 2D and 3D characters!