This is our brand expression.
We have designed this specically to connect with our customers and partners who will share in our collective vision and the impact it will have.
We have designed this specically to connect with our customers and partners who will share in our collective vision and the impact it will have.
BRANDBOOK
OUR STORY
NZR is a marketing & design studio founded in 2015
For the last five years NZR have designed dozens of successful cases, including projects for large international companies. Among our employees there are people with different educational background (such as architecture, interior and furniture design, marketing, cultural history, visual studies) and vast experience in retail design.
NZR is a marketing & design studio founded in 2015
For the last five years NZR have designed dozens of successful cases, including projects for large international companies. Among our employees there are people with different educational background (such as architecture, interior and furniture design, marketing, cultural history, visual studies) and vast experience in retail design.
BRAND PLATFORM
POSITIONING
NZR is the synergy of marketing, culture, and social knowledge
By following this approach, we connect target audience with a brand through an important emotional experience based on personal, social and cultural values.
NZR is the synergy of marketing, culture, and social knowledge
By following this approach, we connect target audience with a brand through an important emotional experience based on personal, social and cultural values.
VISION
Every project is unique
Creativity is to discover a question that has never been asked. If one brings up an idiosyncratic question, an answer it gives will necessarily be unique as well.
Every project is unique
Creativity is to discover a question that has never been asked. If one brings up an idiosyncratic question, an answer it gives will necessarily be unique as well.
MISSION AND GOAL
We help to support and strengthen your business
Our aim is not just to create a design concept, but rather to transform a brand strategy into a retail space and to create a strong link between a brand and a customer. It makes every project we create special for us.
We help to support and strengthen your business
Our aim is not just to create a design concept, but rather to transform a brand strategy into a retail space and to create a strong link between a brand and a customer. It makes every project we create special for us.
TONE OF VOICE
Informative and Brief
NZR takes care of its customers within its competence. We always speak honestly and aspire to be truly useful. We talk simply about complex things, helping everyone to understand their needs and requests. A concise text helps us to convey the message to our audience briefly and succinctly.
Modern and Buisness-oriented
NZR always keeps up with the times, following modern trends. We are always focused on success, and this is the main vector of our work. That is why we always work out in detail any requests of our clients at any stage of cooperation.
Keywords
- The image of an expertshowing experience, giving advice
- Personalized messagesincluding email
- Modern presentationuse of slang
- Respect for competitorsno harsh statements
- Officialityaddressing the audience in an official way
- Terminologywith explanations if necessary
- Brevitysaving the client's time
Integration
OUR VALUES
01
Specialization
We work only with public spaces.
We don't project houses and apartments, because it's a completely different design approache.
We don't project houses and apartments, because it's a completely different design approache.
02
We provide a full range of store opening services, from a design concept to project documentation and marketing. Our integrative approach guarantees competence, professional consultancy and quick completion of orders.
SERVICES AND PRODUCTS
Retail
Store Audit
Interior Design
Facade Design
Visual Merchandising
Retail Identity Guidelines
Optimizing Commercial Communication
Zone Merchandising Strategy
Branding
Logo Design
Style Guides
Print Design
Brand Research
Visual Identity
Product Packaging
Marketing materials
Product Design
User Analysis & Interviews
User Experience
User Interface
Prototyping & Testing
Full-Stack Development
Quality Assurance
Design audit
VISUAL IDENTITY
LOGO CONCEPT
The logotype main idea is symmetry and harmony
The logotype main idea is geometric symmetry and harmony of all elements which form three “NZR” letters and an exclamation “!” mark. NZR logo reflects a company's mission: the embodiment of brand strategies and senses into a retail space, creation of strong links between services/products and consumers.
The logotype main idea is symmetry and harmony
The logotype main idea is geometric symmetry and harmony of all elements which form three “NZR” letters and an exclamation “!” mark. NZR logo reflects a company's mission: the embodiment of brand strategies and senses into a retail space, creation of strong links between services/products and consumers.
COLOR VARIANTS
The main color of the logo is Boston red
Eversion logo variants are also acceptable, as well as graphite ones.
The main color of the logo is Boston red
Eversion logo variants are also acceptable, as well as graphite ones.
red
HEX #dd0033
CMYK 5 100 75 0
RGB 220 0 50
CMYK 5 100 75 0
RGB 220 0 50
graphite
white
HEX #494948
CMYK 0 0 0 85
RGB 73 73 73
CMYK 0 0 0 85
RGB 73 73 73
HEX #FFFFFF
CMYK 0 0 0 0
RGB 255 255 255
CMYK 0 0 0 0
RGB 255 255 255
SIGNS
The logo on walls and signs
A red full variant of the logo with the descriptor is always preferable for this type of elements.
The logo on walls and signs
A red full variant of the logo with the descriptor is always preferable for this type of elements.
COLOR
PALETTE
PALETTE
HEX #dd0033
CMYK 5 100 75 0
RGB 220 0 50
CMYK 5 100 75 0
RGB 220 0 50
Primary
red
Dark Neutral
graphite
HEX #494948
CMYK 0 0 0 85
RGB 73 73 73
CMYK 0 0 0 85
RGB 73 73 73
Light Neutral
white
HEX #FFFFFF
CMYK 0 0 0 0
RGB 255 255 255
CMYK 0 0 0 0
RGB 255 255 255
FONTS
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0
! @ £ $ % ^ & * ( ) _ + ~ < > ? : ” | { } [ ]
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0
! @ £ $ % ^ & * ( ) _ + ~ < > ? : ” | { } [ ]
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0
! @ £ $ % ^ & * ( ) _ + ~ < > ? : ” | { } [ ]
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0
! @ £ $ % ^ & * ( ) _ + ~ < > ? : ” | { } [ ]
Geometria
Arial
Heading font
Body font
PATTERN
Pattern
The brand patter is red-white or grey-white stripes in fixed colours according to the brand palette. It could be used on all products related to our brand style from paper ones to digital.
Pattern
The brand patter is red-white or grey-white stripes in fixed colours according to the brand palette. It could be used on all products related to our brand style from paper ones to digital.
EXAMPLES
SOCIAL MEDIA
Our photography is clear and honest
For Instagram: a project presentation consists of 3, 6, or 9 similar posts.
A color palette of Instagram posts should match the main colors of a project.
Our photography is clear and honest
For Instagram: a project presentation consists of 3, 6, or 9 similar posts.
A color palette of Instagram posts should match the main colors of a project.
Our copyright notices
New Zones of Retail. Warsaw
New Zones of Retail. Warsaw
© 2023, Warsaw. NZR — New Zones of Retail. All Rights Reserved
LAYOUTS
Business cards
Preferred format type of business cards we use in our company is digital: the image with photo and all basic information (telephone, e-mail, address etc) + QR Code. So, you just show it on telephone and the recipient could either make a photo of it, receive via messenger, or scan the QR code.
Possible alternative variant could be traditional business cards with either red-white or grey-white stripes patter.
Business cards
Preferred format type of business cards we use in our company is digital: the image with photo and all basic information (telephone, e-mail, address etc) + QR Code. So, you just show it on telephone and the recipient could either make a photo of it, receive via messenger, or scan the QR code.
Possible alternative variant could be traditional business cards with either red-white or grey-white stripes patter.
LAYOUTS
Portfolio
Our portfolio is present in both digital and (possible) printed formats in our brand style (fonts, colours, style of photos etc). Grey cover with white and red bold letters. The examples of the portfolio’s look are present here.
Portfolio
Our portfolio is present in both digital and (possible) printed formats in our brand style (fonts, colours, style of photos etc). Grey cover with white and red bold letters. The examples of the portfolio’s look are present here.
LAYOUTS
Brochures
The brochures with our pricing are created accordingly to our brand style guidelines: logo, fonts, colours. Greyish table elements present our pricing as shown on the specimens here. Other side represents our technological process of the project’s development show in table and drawing (pictograms).
Brochures
The brochures with our pricing are created accordingly to our brand style guidelines: logo, fonts, colours. Greyish table elements present our pricing as shown on the specimens here. Other side represents our technological process of the project’s development show in table and drawing (pictograms).
LAYOUTS
Brand letter
The brand letter with a header with logo in red, icons and all basic information about the company in black/graphite colour. Used for all official papers issued by the company. There is also a separate type of letter for commercial offer with grey and red plaque with white logo and company’s credits.
Brand letter
The brand letter with a header with logo in red, icons and all basic information about the company in black/graphite colour. Used for all official papers issued by the company. There is also a separate type of letter for commercial offer with grey and red plaque with white logo and company’s credits.
