book
brand
Introduction
About
Us
NZR offers all-encompassing solutions in two vital domains: retail and branding. We merge professional expertise with extensive experience to elevate your business to new heights
We are experts in retail and branding
Making
Throughout our years of operation, we've successfully executed over 170 projects, each embodying our fervor for design and innovation. We take pride in collaborating with clients worldwide, assisting them in attaining significant success in the realms of retail and branding. With team members boasting diverse backgrounds in technical, economic, and marketing fields, coupled with extensive experience in retail, we bring a blend of professionalism and creativity to each project
history
2015
in the retail and
branding market
since 2015
branding market
since 2015
170
With each project, our goal is to execute it in a manner that propels you one step closer to undisputed market leadership
”
successfully completed 170 projects
worldwide
worldwide
”
Aliaksandra
Nazarkina
Nazarkina
CEO NZR
Specialisation
experience
Brand
Values
Lorem ipsum
identity
Idea
Visual
A circle stands out as a primary shape in crafting a modular logo grid, and it frequently appears in architectural sketches
Transforming circles into key visual elements is seamless, given their frequent occurrence in nature, architecture, and design
Transforming circles into key visual elements is seamless, given their frequent occurrence in nature, architecture, and design
The logo concept is rooted in minimalism, harmonizing the fusion of two opposing yet complementary elements. It draws inspiration from the contrasts inherent in the brand's primary focus areas
Logo
Gravity naturally shapes objects into round forms, and similarly, our agency aspires to mold the formless into perfection, turning ideas into tangible products
Opposites and
their unity
their unity
retail
branding
Black
Night
Positivity
Serif
Classics
Night
Positivity
Serif
Classics
White
Day
Reversing
Grotesque
Modernity
Day
Reversing
Grotesque
Modernity
retail
branding
Idea Transformation
The circle, as the foundation of worldview, symbolizes elements, atoms, molecules, planets, and cycles
Proportions
It could be used as an independent symbol, if compositionally convenient
Customization of sign
Sign used together with the logo and tagline, it is utilized in accordance with the width of the letter N
Sign
& tagline
Alongside the logo, usage of the sign and tagline is permitted in accordance with the width and height of the NZR logo
Variations
Icon
& favicon
Icon/Sign
Favicon
White variation on black or red backgound
Clear space
& sizing
Do not reproduce logo smaller than 50 pixels
Do not use the tagline blog smaller than 70 pixels
This ensures a clear reproduction of logo and its elements. If the physical size of placement some adjustments are possible
The logo icon can be used separately in web format not smaller than 12 pixels
Do not use the tagline blog smaller than 70 pixels
This ensures a clear reproduction of logo and its elements. If the physical size of placement some adjustments are possible
The logo icon can be used separately in web format not smaller than 12 pixels
50
Always maintain a minimum clearance with an x-height equal to the height of the first letter in logo, tagline block, or the height of the circle symbol in the icon
70
12
Acceptable
usage
Basic variation (black on white)
Alternative (white on black)
Alternative (white on black)
Historical (white on red)
Black logo on bright background (color and photos)
White logo on dark and complex background
Black logo on bright background (color and photos)
White logo on dark and complex background
Misuse
Do not change the typeface
Do not stretch or screw the icon or logotype
Do not stretch or screw the icon or logotype
Do not change geometry of full logo and tagline
Do not resize the icon and the logotype proportions
Do not resize the icon and the logotype proportions
Do not change the colours of the logo
Do not use black logo on dark backgound
Do not use black logo on dark backgound
Do not place over the backgound that makes logo illegible
Do not add a gradient to the logo
Do not add a gradient to the logo
Color palette
Black
on white
on white
Black
on light
on light
White on Black & mixed background as contrast
Black / White on Gold
and its shades
and its shades
White on brand's old Boston Red
White on brand's old Graphite
Red
Graphite
HEX #dd0033
CMYK 5 100 75 0
RGB 220 0 50
CMYK 5 100 75 0
RGB 220 0 50
HEX #494948
CMYK 0 0 0 85
RGB 73 73 73
CMYK 0 0 0 85
RGB 73 73 73
White
Black
HEX #FFFFFF
CMYK 0 0 0 0
RGB 255 255 255
CMYK 0 0 0 0
RGB 255 255 255
HEX #000000
CMYK 60 40 40 100
RGB 0 0 0
CMYK 60 40 40 100
RGB 0 0 0
Primary
colors
Traditional
colors
Secondary
& mixes
Typeface
Main font
& typography
H1 BoldHH1 Thin
H2 BoldHH2 Regular HH2 Thin
H3 BoldHH3 Regular HH3 Thin
Text block, clarification, description
Text block, emphasis, image description
According to
the Golden ratio *1,618
the Golden ratio *1,618
Inter / Inter Tight
google font
google font
Inter / Inter Tight
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Secondary font
for headlines
H1 BoldHH1 Thin
H2 BoldHH2 Regular HH2 Thin
H3 BoldHH3 Regular HH3 Thin
Text block, clarification, description
Text block, emphasis, image description
According to
the Golden ratio *1,618
the Golden ratio *1,618
Playfair Display
google font
google font
Playfair Display
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A serif is a small decorative line or stroke that extends from and at an angle to the upper and lower ends of a letterform or symbol, usually in Antiqua fonts. A graphic component of text characters that dates back to Roman Antiquity.
Serif
Font
pairings
Font pairs within the main and additional fonts, with zero or negative interlining, are permissible.
we are
01
retail
we are
HEROES
#1
we are
01
Retail
we are
branding
Pattern
communication
Visual
Our style is based on the basic principles of design from ancient times to the present day: harmony and contrast of opposites. It's crucial to maintain our visuals and photos that are current, forward-looking, and even futuristic
Please ensure that you adhere to the examples provided in this guideline for the key visual
Please ensure that you adhere to the examples provided in this guideline for the key visual
Tone
& styling
NZR embodies a potent modern brand, and philosophy that resonates with the evolving landscape of retail and branding, both present and future-oriented. Our style reflects our stance on technology and innovation. In a swiftly changing world,we are actively striving to integrate retail
into it
into it
Key visual
Characteristic
shapes
The key visual integrator is a circular shape that can be used in various creative combinations, following these guidelines
Gender
Research
Update
Start
Explore
Relaunch
World
Contrast
Time
we are
retail
branding
we are
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Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
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adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
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Project
name
experts
we are
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Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
Project
name
Photo
style
Photos promote our visionary philosophy and required to be carefully chosen for our visual materials. Greyscale or calm coloring is preferred. Interesting futuristic shapes and architecture, direct references to our projects.
For team members photos please keep them in black and white, facing forwards with monochrome or not very complex background
For team members photos please keep them in black and white, facing forwards with monochrome or not very complex background
example of
avatar for Linkedin
avatar for Linkedin
Мedia
Avatars
for social media
Avatar variations are based on the brand's elements and should be used judiciously, considering specific cases and taking into account the nuances of social media and visibility when downscaled
favicon and
basic avatar
basic avatar
logotype
avatar
avatar
red
background
background
with
tagline
tagline
a bit thicker
(downscale)
(downscale)
even more
thicker
thicker
Avatar variations for messaging apps should maintain consistency with the geometry and layout presented here.
For internal groups, avatars should be on a black background, with the logo oriented to the left and the group name to the right. Ensure that the typography follows the scheme as shown here.
For external groups with the clients, avatars should be on a white background. The client company's name can be written in our corporate font (Inter Light) or portrayed with a black-and-white logo, centered. The NZR logo is placed below as shown in this scheme. Please note that for rounded logos, the NZR logo is positioned even lower.
For internal groups, avatars should be on a black background, with the logo oriented to the left and the group name to the right. Ensure that the typography follows the scheme as shown here.
For external groups with the clients, avatars should be on a white background. The client company's name can be written in our corporate font (Inter Light) or portrayed with a black-and-white logo, centered. The NZR logo is placed below as shown in this scheme. Please note that for rounded logos, the NZR logo is positioned even lower.
for internal
groups
groups
for external
groups
groups
Header
Behance | Linkedin | Facebook
The primary philosophy behind our brand and visual style is to champion creativity and innovation. Consequently, the elements of our social media visuals should reflect this spirit and remain flexible rather than rigid. While working on them, please consider the general guidelines outlined in this document. Here are some examples of headers to inspire your creativity
example of header themes for Behance
example of header theme for Linkedin and Facebook
Social icons
An example of the social media icons used for pinned story groups on Instagram. They can be modified or supplemented, but it's important to maintain the minimalist, even brutalist style, with a focus on black and white
example on white background
Instagram
example on black background
Placement
Stationary
Examples of the business card in both digital and print formats, as well as a brief and business letter. It's important to ensure that the style aligns with the guidelines provided. Please check the folder on the cloud for all related templates and source files
Business card | Business letter | Brief
example of business card, both digital and print
example of
Brief header
Brief header
Presentation
Several examples of the presentation pages. Please ensure that the visual style and photos in the presentation align with our brand's style and philosophy. Also, check the folder on the cloud for the full presentation template
examples of some presentation pages
fonts | colors | buttons | margins
design
Web
Headings - Inter Normal; Playfair Display Semibold
Body and buttons - Inter Light
Body and buttons - Inter Light
Font sizes according to screen sizes (px):
Margins
Primary
colors
colors
222222
494948
EEEEEE
F9F9FA
Buttons
Primary Button
Background color - default #222222, on hover #494948
Width - text width + 64 px, height - 55 px
Border Radius - 30
Font - Inter Light, 16 px, #FFFFFF
Width - text width + 64 px, height - 55 px
Border Radius - 30
Font - Inter Light, 16 px, #FFFFFF
Secondary Button
Background color - default #FFFFFF, on hover #F9F9FA
Width - text width + 64 px, height - 55 px
Border Radius - 30
Font - Inter Light, 16 px, #222222
Width - text width + 64 px, height - 55 px
Border Radius - 30
Font - Inter Light, 16 px, #222222
Template
for a project describtion
for a project describtion
Place the following template containing development time, names of the team members who developed the project, client support services, and design methods used after all visuals in a project page. Then, add appropriate project tags (for example, "logo design", "packaging", etc.) which lead to related pages.
Development time
3 weeks. Developed in 2024.
account manager,
art director,
marketer,
architect,
brand designer
art director,
marketer,
architect,
brand designer
Team
project roadmap development, disk space for file storage, creation of a work chat,
author supervision
author supervision
Support
design thinking,
merchandising rules,
planogram,
color theory
merchandising rules,
planogram,
color theory
Methods
