Jan Bier

Logo and branding for craft beer brand

Jan Bier craft beer logo and brand pattern on a bright yellow background, combining bold black typography, beer foam, hop illustration, and repeating icon graphics.
Year: 2023
Service: logo design, branding, landing page, key visual and store design
Our team successfully revitalized the craft beer store and its brand, introducing a fresh logo, typography, color palette and key visuals that embrace a modern, trendy and minimalist aesthetic. The dynamic contrast between yellow and black hues, coupled with contemporary visual elements and distinct dark background key visuals, creates a lively and engaging atmosphere. The resulting style is not only simple but also remarkably appealing and easily identifiable, effectively capturing the essence and vibes of the brand. It's worth noting that this successful new style has been seamlessly extended to the small Jan Bier store, ensuring a cohesive and unified visual identity across both establishments.

Logo variations in different color options with and without tagline

Jan Bier logo system presentation with black, yellow, and white badge variations, showing the craft beer identity across flexible brand applications.

Logo redesign / before and after

Key visual / interior poster design

Jan Bier beer label series for different craft beer types, using bold yellow-and-black packaging design, product photography, and custom label layouts.
Jan Bier takeaway packaging design

Beer Box



Stickers



Unique icons for
each beer type

Icons for each beer type
Jan Bier Pattern
Round Jan Bier exterior sign with yellow background, black beer mug logo, hop detail, and the slogan “Beer makes everything better” for craft beer branding.

Corporate identity / outdoor advertising

Jan Bier craft beer storefront branding with black facade signage, opening hours graphic, logo placement, and bold yellow accents on the retail entrance.

Project development period: 1 month

Created in 2024

Technology:
Design thinking, Methodology, Coloristics

Project team:
Personal Account Manager of the project, Art Director, Marketer, Brand Designer, Animation Designer

Project support:
Project road map creation, disk space, creating a work chat, storing files, organizing online conferences with meeting minutes