book
brand
We are experts in
NZR offers all-encompassing solutions in two vital domains: retail and branding. We merge professional expertise with extensive experience to elevate your business to new heights
Introduction
About
Us
retail and
branding
Making
With each project, our goal is to execute it in a manner that propels you one step closer to undisputed market leadership
Throughout our years of operation, we've successfully executed over 170 projects, each embodying our fervor for design and innovation. We take pride in collaborating with clients worldwide, assisting them in attaining significant success in the realms of retail and branding. With team members boasting diverse backgrounds in technical, economic, and marketing fields, coupled with extensive experience in retail, we bring a blend of professionalism and creativity to each project
history
Aliaksandra Nazarkina
CEO NZR
2015
in the retail and
branding market
since 2015
170
successfully completed 170 projects
worldwide
harmonizing the fusion of two opposing
identity
Idea
Visual
A circle stands out as a primary shape in crafting a modular logo grid, and it frequently appears in architectural sketches

Transforming circles into key visual elements is seamless, given their frequent occurrence in nature, architecture, and design

The logo concept is rooted in minimalism,
yet complementary elements.
It draws inspiration from the contrasts inherent
in the brand's primary focus areas
Logo
Gravity naturally shapes objects into round forms, and similarly, our agency aspires to mold the formless into perfection, turning ideas into tangible products
Opposites and
their unity
retail
branding
Black
Night
Positivity
Serif
Classics
White
Day
Reversing
Grotesque
Modernity
retail
branding
planets, and cycles
of worldview, symbolizes
The circle, as the foundation
elements, atoms, molecules,
Idea Transformation
Proportions
It could be used as an independent symbol,
if compositionally convenient
Customization of sign
Sign used together with the logo and tagline,
it is utilized in accordance with the width of the letter N
Sign
and tagline
Alongside the logo, usage of the sign and tagline is permitted in accordance with the width and height of the NZR logo
Variations
Icon
and favicon
Icon/Sign
Favicon
White variation on black or red backgound
Clear space
and sizing
Do not reproduce logo smaller than 50 pixels

Do not use the tagline blog smaller than 70 pixels

This ensures a clear reproduction of logo and its elements. If the physical size of placement some adjustments are possible

The logo icon can be used separately in web format not smaller than 12 pixels
50
70
12
Always maintain a minimum clearance with an x-height equal to the height of the first letter in logo, tagline block, or the height of the circle symbol in the icon
Acceptable
usage
Basic variation (black on white)
Alternative (white on black)

Historical (white on red)
Black logo on bright background (color and photos)
White logo on dark and complex background

Misuse
Do not change the typeface
Do not stretch or screw the icon or logotype

Do not change geometry of full logo and tagline
Do not resize the icon and the logotype proportions

Do not change the colours of the logo
Do not use black logo on dark backgound

Do not place over the backgound that makes logo illegible
Do not add a gradient to the logo

Color palette
Black
on white

Black
on light

White on Black and mixed background as contrast

Black / White on Gold
and its shades

White on brand's old Boston Red

White on brand's old Graphite

Red

Graphite

HEX #dd0033
CMYK 5 100 75 0
RGB 220 0 50
HEX #494948
CMYK 0 0 0 85
RGB 73 73 73
White

Black

HEX #FFFFFF
CMYK 0 0 0 0
RGB 255 255 255
HEX #000000
CMYK 60 40 40 100
RGB 0 0 0
Primary
colors
Traditional
colors
Secondary
and mixes
Typeface
Main font
and typography
H1 Bold
H1 Thin
H2 Bold
H2 Thin
H2 Regular
H3 Bold
H3 Thin
H3 Regular
Text block, clarification, description
Text block,
emphasis,
image description
According to
the Golden ratio *1,618
Inter
/ Inter Tight
google font
Inter / Inter Tight
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Secondary font
for headlines
H1 Bold
H1 Thin
H2 Bold
H2 Thin
H2 Regular
H3 Bold
H3 Thin
H3 Regular
Text block, clarification, description
Text block,
emphasis,
image description
According to
the Golden ratio *1,618
Playfair
google font
Playfair Display
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Display
A serif is a small decorative line or stroke that extends from and at an angle to the upper and lower ends of a letterform or symbol, usually in Antiqua fonts. A graphic component of text characters that dates back to Roman Antiquity.
Serif
Font
pairings
we are
Font pairs within the main and additional fonts, with zero or negative interlining, are permissible.
retail
01
we are
HEROES
#1
01
we are
branding
we are
Retail
Pattern
and philosophy that resonates with
communication
Visual
Our style is based on the basic principles of design from ancient times to the present day: harmony and contrast of opposites. It's crucial to maintain our visuals and photos that are current, forward-looking, and even futuristic

Please ensure that you adhere to the examples provided in this guideline for the key visual

NZR embodies a potent modern brand
the evolving landscape of retail and branding,
both present and future-oriented.
Our style reflects our stance on technology
Tone
and styling
and innovation. In a swiftly changing world,
we are actively striving to integrate retail
into it
Key visual
Characteristic
shapes
The key visual integrator is a circular shape that can be used in various creative combinations, following these guidelines
Gender
Research
Update
Start
Explore
Relaunch
World
Contrast
Time
we are
retail
branding
we are
Geder
red
HEX #dd0033
CMYK 5 100 75 0
RGB 220 0 50
graphite
white
HEX #494948
CMYK 0 0 0 85
RGB 73 73 73
HEX #FFFFFF
CMYK 0 0 0 0
RGB 255 255 255