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Viin

Disposable Vape Logo & Packaging Design
A premium packaging design mockup for the ViiN "Cherry Ice" disposable vape. The sleek dark grey box features bold red typography, product illustrations, a battery indicator, and a prominent nicotine warning label on the side. A glossy fresh cherry rests against the base of the packaging on a reflective surface against a deep red background, showcasing high-end product branding and commercial photography for retail.
Year: 2025
Scope of Work: logo, packaging design, and catalog creation for "VIIN," a new entrant in the disposable vape market.
Objective: to launch a premium, distinctive disposable vape brand that stands out on crowded retail shelves and communicates a sense of sophisticated, smooth performance.

The disposable vape market is flooded with generic, flashy designs that lack differentiation. The client wanted the design to reflect the product's unique feel and ergonomics, creating a cohesive story from the device to the box.

Our research showed that competitors often use loud, aggressive graphics or overly minimal, generic layouts. We identified a gap for a brand that uses systematic geometry and subtle motion to communicate quality.
VIIN: Disposable Vape Logo & Packaging Design
A moody, black-and-white studio portrait of a young woman with dark bangs and hoop earrings, exhaling a cloud of vapor from a sleek black ViiN disposable vape pen. The dramatic lighting and high-contrast aesthetic create a premium, modern lifestyle campaign image for an e-cigarette brand.
Our strategy was built on a deep dive into the product's physical DNA

We focused on the device's ergonomic triangular rounded shape — and translated that into a cohesive visual language.

The logo was designed with a specific focus on the letter "i". The dot over the "i" is a rounded triangle. This is not arbitrary; it is a direct replication of the cross-section of the VIIN device itself. This creates an immediate, subconscious connection between the brand name and the physical product, turning a simple letterform into a brand mnemonic.
A dynamic close-up product shot of the ViiN "Cherry Ice" disposable vape pen, focusing on its base which features a digital battery indicator displaying "0%" alongside a lightning icon. The sleek red device showcases the "evapify" logo and is presented with a striking echoing motion blur effect on a red background.

Packaging

We developed a system of unit boxes (for single devices) and master boxes (for bulk display).

We introduced a system of dynamic, flowing stripes on the packaging. These stripes are not random; they are precisely aligned to mimic the subtle curves and ridges of the vape device's body. This creates a tactile, visual echo that signals the product's ergonomic feel even before the box is opened.

The "stripe" contours are repeated and blurred behind the product. This creates a powerful "motion effect." It visually communicates the user experience (the flow of vapor) and adds a dynamic, premium quality to the marketing imagery.
A brand identity guideline slide for the ViiN vape brand, showcasing typography and a flavor-based color palette. The left side displays the primary "Helvetica Neue" font specimen in a metallic grey on a dark background. The right side features four vibrant Pantone color swatches—brown, lilac, green, and red—labeled for specific vape flavors (Cola Ice, Grape Peach, Fresh menthol mojito, and Cherry Ice), each paired with a contrasting black-and-white macro photograph of the ingredients, highlighting a premium packaging design system.
A sleek commercial product photograph for the ViiN disposable vape brand, featuring two crossed hands with different skin tones holding four vibrantly colored vape pens (green, peach, purple, and red). The hands emerge from a dark background accented by dynamic, sweeping silver lines, highlighting the brand's diverse flavor range and premium modern aesthetic.
A sleek commercial product photography shot showcasing three ViiN disposable vape pens in distinct flavor variants: Cola Ice (metallic beige), Grape Peach (purple), and Cherry Ice (red). The minimalist devices feature digital battery indicators and "evapify" branding, displayed against a stark black background with a dynamic, echoing motion blur effect to emphasize premium retail branding.
A high-end packaging design presentation for ViiN disposable vapes, featuring two tall black retail boxes for the "Cola Ice" and "Cherry Ice" flavors. The sleek packaging includes bold branding, product imagery, technical details, and a prominent white nicotine warning label, set against a dramatic dark red studio background.
A comprehensive packaging design dieline presentation for the ViiN vape brand, showcasing the flat templates for both 6-unit and 10-unit retail master boxes. The technical layout features black panels with magenta cut lines, detailing product graphics, barcodes, safety icons, and prominent white mandatory nicotine warning labels.
A sleek commercial product photography shot featuring a hand holding a purple ViiN "Grape Peach" disposable vape pen. A stylized plume of purple vapor rises from the device against a dark background accented with dynamic, sweeping silver lines, highlighting premium retail branding and flavor aesthetics.
A premium commercial product display featuring four ViiN disposable vape retail master boxes arranged in a row on a dark, reflective surface. The sleek, black point-of-sale packaging represents four distinct flavors—Spearmint Lime (blue), Cola Ice (bronze), Grape Peach (purple), and Cherry Ice (red)—each designed to hold multiple devices and featuring a prominent white mandatory nicotine warning label on the lower half. This image highlights modern retail packaging design and branded shelf presence.

Brief Catalog

In addition to the packaging, we designed a concise, visually-driven catalog that presents the VIIN range. This serves as a sales tool that reinforces the brand’s identity and professionalism.
A pair of hands holding a premium matte black promotional brochure for the ViiN disposable vape brand against a dark, dramatic background. The brand identity booklet features the ViiN logo, the tagline "Explore the Line," and high-quality product images of the Grape Peach and Cherry Ice vapes, showcasing sleek retail marketing materials and packaging design.
A sleek two-page spread from a premium ViiN disposable vape brand brochure. The left page features a dramatic black-and-white lifestyle portrait of a woman exhaling vapor under the headline "Elegant and compact," while the right page showcases a hand holding a purple ViiN vape device alongside a detailed list of product specifications, including 800 puffs, 500 mAh battery, and 2% nicotine strength.
Created in 2025

Project development period: 3 month

Project team:
Personal Account Manager of the project, Art Director, Brand Designer

Technology:
Methodology, Design thinking, Brand design, Branding, Logo design, Retail design
Logo design
Packaging design