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Viin
Disposable Vape Logo & Packaging Design
Year: 2025
Scope of Work: logo, packaging design, and catalog creation for "VIIN," a new entrant in the disposable vape market.
Objective: to launch a premium, distinctive disposable vape brand that stands out on crowded retail shelves and communicates a sense of sophisticated, smooth performance.
The disposable vape market is flooded with generic, flashy designs that lack differentiation. The client wanted the design to reflect the product's unique feel and ergonomics, creating a cohesive story from the device to the box.
Our research showed that competitors often use loud, aggressive graphics or overly minimal, generic layouts. We identified a gap for a brand that uses systematic geometry and subtle motion to communicate quality.
Scope of Work: logo, packaging design, and catalog creation for "VIIN," a new entrant in the disposable vape market.
Objective: to launch a premium, distinctive disposable vape brand that stands out on crowded retail shelves and communicates a sense of sophisticated, smooth performance.
The disposable vape market is flooded with generic, flashy designs that lack differentiation. The client wanted the design to reflect the product's unique feel and ergonomics, creating a cohesive story from the device to the box.
Our research showed that competitors often use loud, aggressive graphics or overly minimal, generic layouts. We identified a gap for a brand that uses systematic geometry and subtle motion to communicate quality.
VIIN: Disposable Vape Logo & Packaging Design
Our strategy was built on a deep dive into the product's physical DNA
We focused on the device's ergonomic triangular rounded shape — and translated that into a cohesive visual language.
The logo was designed with a specific focus on the letter "i". The dot over the "i" is a rounded triangle. This is not arbitrary; it is a direct replication of the cross-section of the VIIN device itself. This creates an immediate, subconscious connection between the brand name and the physical product, turning a simple letterform into a brand mnemonic.
Packaging
We developed a system of unit boxes (for single devices) and master boxes (for bulk display).
We introduced a system of dynamic, flowing stripes on the packaging. These stripes are not random; they are precisely aligned to mimic the subtle curves and ridges of the vape device's body. This creates a tactile, visual echo that signals the product's ergonomic feel even before the box is opened.
The "stripe" contours are repeated and blurred behind the product. This creates a powerful "motion effect." It visually communicates the user experience (the flow of vapor) and adds a dynamic, premium quality to the marketing imagery.
We introduced a system of dynamic, flowing stripes on the packaging. These stripes are not random; they are precisely aligned to mimic the subtle curves and ridges of the vape device's body. This creates a tactile, visual echo that signals the product's ergonomic feel even before the box is opened.
The "stripe" contours are repeated and blurred behind the product. This creates a powerful "motion effect." It visually communicates the user experience (the flow of vapor) and adds a dynamic, premium quality to the marketing imagery.
Brief Catalog
In addition to the packaging, we designed a concise, visually-driven catalog that presents the VIIN range. This serves as a sales tool that reinforces the brand’s identity and professionalism.
Created in 2025
Project development period: 3 month
Project team:
Personal Account Manager of the project, Art Director, Brand Designer
Technology:
Methodology, Design thinking, Brand design, Branding, Logo design, Retail design
Project development period: 3 month
Project team:
Personal Account Manager of the project, Art Director, Brand Designer
Technology:
Methodology, Design thinking, Brand design, Branding, Logo design, Retail design
