VAYARA

The VAYRA logo is designed in an elegant typographic style that combines sophistication with a contemporary, premium feel.

The contrasting lines of the letters and the delicate serifs create a striking visual image that evokes the aesthetics of luxury brands and emphasises the product's high status.

At the same time, the composition's simplicity retains a sense of technological sophistication and aligns with the concept of a modern wellness system.

The VAYRA brand’s colour scheme is based on a combination of five distinctive shades, each of which represents a separate range within the dietary supplement line.

Vibrant green ‘Energy’, rich orange ‘Focus’, bright purple ‘Immunity’, accent pink-red ‘Beauty’ and fresh turquoise ‘Sleep’ form a unified visual system, ensuring quick product recognition.

For each category, a specific colour has been selected from the Pantone Coated palette with a corresponding HEX code, enabling the brand’s signature shades to be reproduced accurately in digital mock-ups and printed materials.

The VAYRA brand’s colour scheme is based on a combination of five distinctive shades, each of which represents a separate range within the dietary supplement line.

Vibrant green ‘Energy’, rich orange ‘Focus’, bright purple ‘Immunity’, accent pink-red ‘Beauty’ and fresh turquoise ‘Sleep’ form a unified visual system, ensuring quick product recognition.

For each category, a specific colour has been selected from the Pantone Coated palette with a corresponding HEX code, enabling the brand’s signature shades to be reproduced accurately in digital mock-ups and printed materials.

The production drawing for the packaging of VAYRA dietary supplements shows the design of the tin in the shape of a three-dimensional capsule with a domed lid and a gently rounded base.

The documentation specifies the product’s main dimensions: height – 140 mm, body width – 77 mm, lid width – 74 mm, and the height of the central section featuring the logo – 38 mm. Particular attention has been paid to the design of the lid, which features a built-in mechanical capsule counter that allows users to monitor their daily intake of the product.

The drawing specifies the geometry of the main elements, their relative positioning and the areas for graphic design, thereby forming the technical basis for further design development, prototype manufacture and preparation of the packaging for production.

A key functional element is the mechanical capsule-counting mechanism, integrated directly into the base of the lid.

It allows users to visually monitor the number of days or doses and transforms the packaging into a fully-fledged tool for a daily wellness ritual. In this way, the design combines aesthetics, ergonomics and practical function, making it easier to follow the course of treatment and helping users to stick to it.

VAYRA reimagines the familiar format of dietary supplement packaging through a combination of futuristic aesthetics, an engineering-led approach and functional design. The capsule's sculptural shape, metallic surfaces and high-tech elements transform the packaging into a product in its own right – going beyond the boundaries
of traditional packaging. At its core is a mechanical capsule intake counter built into the lid, integrating daily intake monitoring directly into the design and making the packaging an active part of the wellness ritual.

The project forms a cohesive design system in which visual identity works in tandem with user experience. Colour differentiation between products, well-thought-out ergonomics and a unified architectural principle allow the range to scale up without losing brand recognition.

VAYRA demonstrates a new approach to supplement packaging design – one where innovation lives not only in appearance but in functional solutions that make daily interaction more convenient, mindful and technologically advanced.