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Kristina Blømquist

Visual Identity and Platform for an Alternative Nordic Fashion Brand
Year: 2025
Scope of Work: brand platform, visual identity, logo design, brand guidelines

Challenge: For Kristina Blømquist, we developed a visual identity that translates the brand’s distinctive approach to fashion into a coherent visual system. The project covered the development of the identity concept, logo, typography, colour palette, graphic patterns, key visuals, stationery, and a broader set of visual references for retail and physical environments.

Kristina Blømquist is a Copenhagen-based fashion brand founded around the intersection of fashion, art, architecture and research. Rather than following established conventions, the brand explores clothing as a form of self-expression, and as a response to the world around us. The challenge was to create an identity capable of holding these contradictions together: beauty and collapse, darkness and light, functionality and artistic expression.
Visual Identity and Platform for a Nordic Avant Apocalypse Fashion Brand
A minimalist stone signage pillar featuring the brand name "kristina blømqvist" carved vertically in a clean, modern font. Placed in front of a sleek, dark glass building facade, this architectural visual identity installation perfectly captures the premium, contemporary aesthetic of an alternative Nordic fashion brand.
building a visual language for a world in transition

the world is fucked
we stitch the ruins into style

Kristina Blømquist is a small brand with big ambition. Brand’s philosophy is deliberately opposed to imitation and conventional fashion logic: We don’t imitate. We create. The brand rejects fast fashion and mass production, focusing instead on carefully designed garments, sustainable materials and innovative approaches to production. Its visual identity therefore needed to communicate ambition without becoming decorative, and individuality without losing functionality.

Kristina Blømquist insists on facing the hard questions of our time - raised in the shadow of global pandemics claiming millions of innocent lives, a collapsing world order, global warming dismissed with negligence, the largest war in Europe since the Second World War, and dictatorial or populist regimes gaining ground across the globe, while riots expose deep-rooted social injustices.
A dark, moody photograph of a figure standing behind a chain-link fence, with harsh geometric shadows cast across their face and body, creating an edgy and dramatic atmosphere. The image includes white text highlighting themes of social and environmental crisis ("pandemics. war. collapse. injustice..."), reflecting the bold, socially conscious, and anti-fast-fashion ethos of the alternative Nordic fashion brand Kristina Blømquist.
pandemics. war. collapse. injustice
mass production destroys, sustainability costs
we choose the harder path
brand’s raison d'être

Kristina Blømquist creates stylish, functional fashion, producing clothing from high-quality, sustainable materials
A moody, monochromatic photograph of a dark, rugged rocky landscape with churning ocean water, featuring a striking geometric white circle cutout over the sea on the left. Overlaid text on the right reads "welcome to the lovely nightmare" alongside the logo "kristina blømqvist", capturing the edgy, conceptual visual identity and atmospheric aesthetic of the alternative Nordic fashion brand.
welcome to the lovely nightmare
welcome to

from philosophy to visual identity

The identity combines a restrained contemporary typographic language with a strong symbolic logomark. Geometric forms meet organic references; darkness meets light; minimalism meets expressive graphics. This creates a system that can remain highly controlled when necessary, while still carrying the unconventional character of the brand. The result is not a single static logo, but a flexible identity designed to work across communication, packaging, digital applications, stationery and physical brand environments.
A dark, moody photograph of rocky terrain and ocean waves with a geometric white circle cutout. It features the text "welcome to the lovely nightmare" and the logo for the alternative Nordic fashion brand kristina blømqvist.
A brand identity guideline slide displaying the "Inter" typeface in medium, thin, and lowercase weights on a white background with a subtle grid. To the right, a blocky monochrome color palette features solid black, light grey, and a gradient of dark charcoal tones for the fashion brand.
A fashion model wearing wide grey plaid trousers and black platform heels holding a large dark grey paper shopping bag. The luxury packaging features a subtle organic web-like texture and the white minimalist logo "kristina blømqvist", showcasing a physical retail branding application.
A minimalist white textured business card resting diagonally on a rough stone surface under harsh directional shadows. The card displays the brand logo "kristina blømqvist" and the tagline "welcome to the lovely nightmare", demonstrating premium print stationery design.
A modern smartphone resting on a textured stone surface against a black background, displaying a mobile fashion e-commerce platform. The screen shows a model wearing a trench coat, overlaid with the "kristina blømqvist" logo, illustrating the brand's digital user experience.
An edgy brand logo application featuring the white text "kristina blømqvist" placed on overlapping concentric circles. The layered geometric design uses a dark, matte textured material, emphasizing the minimalist and conceptual aesthetic of the Nordic fashion brand.
A conceptual spatial installation featuring a suspended transparent panel framed by black metal mesh. The panel displays the brand logo alongside a graphic sequence of moon phases, casting a dramatic shadow on the textured wall behind it to create an immersive retail experience.

identity in lowercase

The wordmark is deliberately set in lowercase. This decision reinforces the brand’s rejection of conventional fashion codes while introducing a sense of simplicity, humility and contemporary clarity. The restrained typography creates a calm counterpoint to the symbolic intensity of the Black Sun. The combination gives the identity its particular rhythm: quiet typography, strong symbolism. Rather than competing for attention, the wordmark establishes a recognizable voice that allows the rest of the identity system to evolve around it.
A conceptual two-page spread from a Nordic fashion lookbook for the "kristina blømqvist" Spring/Summer 2026 collection. The left page features a dark, abstract texture resembling cracked ice with the brand logo, while the right page displays a bold manifesto, collection title, and brand philosophy on a black background, highlighting the brand's edgy "avant-apocalypse" visual identity.

rise of the black sun

The central graphic element of the identity is the Black Sun. The symbol is constructed from two intersecting circles, creating an image reminiscent of a solar eclipse - a rare moment in which light and darkness meet. It represents both an ending and a beginning, becoming a visual metaphor for the transition between eras.
A minimalist logo design for the alternative Nordic fashion brand "kristina blømqvist", featuring thin white sans-serif typography with a distinct circular motif replacing the letter "o". The text is set against a dark, moody background with subtle diagonal textured layers, reflecting the brand's premium and edgy visual identity.
A surreal, monochromatic brand identity visual for the Nordic fashion label "kristina blømqvist." The composition features a massive, solid black sphere centered against a backdrop of a dark, turbulent ocean and a textured grey sky with radiating concentric circles. The minimalist white brand logo sits inside the black sphere, which is accompanied by smaller orbiting dark spheres and silhouettes of birds flying across the horizon, capturing the brand's edgy, avant-apocalypse aesthetic.
The Black Sun can function independently from the wordmark, allowing it to become a recognisable signature across different applications. More than a graphic device, it distils the brand’s worldview: duality, transformation and the possibility of creating something new within uncertainty.
A surreal, monochromatic visual identity artwork for the edgy Nordic fashion brand Kristina Blømqvist, featuring a large dark dome emerging from a calm, rippling ocean. Floating black spheres and a faint moon in the overcast sky create a minimalist, avant-apocalypse atmosphere that perfectly captures the brand's conceptual and cinematic aesthetic.
Белтелеком ритейлбук

organic traces of pattern

One of the supporting graphic elements draws from the silhouette of bare tree branches. The pattern introduces an organic, almost skeletal structure into the otherwise controlled identity. It connects the visual language with the brand’s relationship to nature while also evoking fragility, transformation and the environmental challenges embedded in its philosophy.
A split-screen design exploration for the alternative Nordic fashion brand Kristina Blømqvist, demonstrating the translation of natural textures into a graphic identity. The left side features high-contrast, black-and-white photographs of bare, intricate tree branches against a stark sky, while the right side displays a graphic abstraction of this motif, transforming the organic silhouettes into a stylized grey pattern on a subtle grid background.
A split-screen design exploration for the alternative Nordic fashion brand Kristina Blømqvist, demonstrating the translation of natural textures into a graphic identity. The left side features high-contrast, black-and-white photographs of bare, intricate tree branches against a stark sky, while the right side displays a graphic abstraction of this motif, transforming the organic silhouettes into a stylized grey pattern on a subtle grid background.
A two-part brand manifesto visual for the Kristina Blømqvist sustainable fashion label. The top half features a raw, high-contrast black-and-white texture of an organic material with overlaid text stating "no fast fashion, no mass production, survival in organic cotton, steel, & concrete". The bottom half displays a moody, grainy black-and-white landscape photograph of industrial power lines stretching across rolling hills, emphasizing the brand's utilitarian and avant-apocalypse aesthetic.
A two-part brand manifesto visual for the Kristina Blømqvist sustainable fashion label. The top half features a raw, high-contrast black-and-white texture of an organic material with overlaid text stating "no fast fashion, no mass production, survival in organic cotton, steel, & concrete". The bottom half displays a moody, grainy black-and-white landscape photograph of industrial power lines stretching across rolling hills, emphasizing the brand's utilitarian and avant-apocalypse aesthetic.
no fast fashion
no mass production
survival in organic cotton, steel, & concrete
from identity to experience

visual identity as a system

The visual identity was developed as a system rather than a collection of isolated assets. The same principles extend into key visuals, stationery, patterns, textures and spatial applications, creating continuity between communication and the physical brand environment. The identity can adapt to different scales: from a small label to a larger retail environment.

This flexibility is particularly important for a fashion brand whose identity exists not only through communication, but through garments, materials, spaces and physical experiences.
A close-up macro shot of a grey woven clothing label sewn into the neckline of a brown garment. The label features the minimalist white logo "kristina blømqvist copenhagen", highlighting the brand's attention to detail in its premium fashion design.
A full-body fashion portrait of a model wearing a layered, utilitarian outfit featuring baggy light-wash jeans, a beige t-shirt, and a grey hooded cardigan, holding a large canvas tote bag. The minimalist white "kristina blømqvist" logo is overlaid on the image, showcasing the brand's relaxed and edgy Nordic style.
A top-down view of premium fashion hang tags resting on a white background with a subtle grid. The set includes a sleek black tag with vertical branding and a white tag detailing sustainable materials and a barcode, demonstrating the brand's minimalist print identity and commitment to slow fashion.
A matte black luxury paper shopping bag with black ribbon handles, resting on a textured gridded surface with dramatic shadows. The retail packaging features a subtle organic pattern and the white minimalist logo "kristina blømqvist", illustrating the brand's premium and moody aesthetic.
An abstract, dark, and grainy graphic texture featuring a subtle, glowing circular form emerging from a pitch-black background. This conceptual visual element perfectly captures the edgy and avant-apocalypse atmosphere of the alternative Nordic fashion brand's identity.
A striking black poster hanging on a central concrete pillar inside a brutalist, tunnel-like architectural space with dramatic light and shadow. The poster features a graphic halftone portrait of a face made of white dots, showcasing an immersive and conceptual fashion brand campaign installation.

navigation system

The store navigation system translates the visual identity into a clear and functional wayfinding language. Built around simple geometric forms, brand typography and a restrained monochrome palette, the system creates distinct visual markers for different product areas.

Directional symbols derived from the identity guide customers through the space, while the modular composition of the signs allows the system to adapt to different locations and scales. The result is an intuitive navigation experience that makes it easier to find each product category without adding unnecessary visual complexity.

Minimal in form, functional in purpose, and fully integrated into the brand identity.

contrast as base

The identity is designed around controlled contrasts: geometric / organic, dark / light minimal / expressive, function / fashion, technology / nature. These oppositions allow the system to move between different levels of expression while maintaining a consistent visual character.

The restrained core (wordmark, typography and basic geometry) provides structure. Graphic elements, patterns and textures introduce atmosphere, materiality and a sense of imperfection
A dramatic close-up portrait of a woman looking through a heavily rusted, geometric metal grate, wearing an olive trench coat and a textured knit sweater. Overlaid text reads "clothing as armor, identity as a weapon, beauty in collapse," capturing the edgy, avant-apocalypse visual identity of the alternative Nordic fashion brand Kristina Blømqvist.
clothing as armor
identity as a weapon
beauty in collapse

сlothing as armour
identity as a weapon
beauty in collapse

At the centre of the brand is the idea of Avant Apocalypse Fashion imagined against the backdrop of an unstable and uncertain world.

Rather than ignoring global crises, environmental pressure and social instability, the brand turns them into part of its creative language. Fashion becomes both fantasy and reality, art and function, protection and self-expression. This tension became the foundation for the visual identity.
A close-up photograph of a slightly weathered, black street sticker featuring the white minimalist logo "kristina blømqvist". The sticker is adhered to a grey industrial metal pillar against a textured light grey wall, showcasing a gritty, urban guerrilla marketing aesthetic for the alternative Nordic fashion brand.
when darkness becomes a starting point for creation

Kristina Blømquist uses fashion to explore the relationship between creativity, functionality and an increasingly uncertain world

We translated this position into an identity that is deliberately restrained yet uncompromising: a lowercase wordmark, a powerful symbolic mark, organic graphic elements and a system built on contrast.

The result is a flexible identity system designed to make the brand immediately recognisable while supporting a clear, intuitive retail experience: from communication and stationery to navigation, spatial graphics and future brand applications.
Created in 2025

Project development period: 2 months

Project team:
Personal Account Manager of the project, Brand Designer, Art Director

Technology:
Methodology, Design thinking, Brand design, Branding, Logo design, Retail design
Logo design
Brand Guidelines
Brand Identity
Brand Platform
Key Visual