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Kresowja

Visual Identity and Brand Platform for a Designer Handbags Brand in Poland
A modern brand identity and editorial layout design for the luxury fashion boutique KRESOWIJA. The minimalist composition features bold, large red typography layered over a black-and-white photograph of a woman holding a high-end designer leather clutch bag, showcasing premium retail branding and fashion graphic design.
A modern brand identity and editorial layout design for the luxury fashion boutique KRESOWIJA. The minimalist composition features bold, large red typography layered over a black-and-white photograph of a woman holding a high-end designer leather clutch bag, showcasing premium retail branding and fashion graphic design.
Year: 2019
Scope of Work: brand platform development, visual identity

Challenge: The task was to create the identity and retail image for a women’s designer handbag boutique in Poland, combining a strong historical reference with a contemporary luxury positioning.

The concept was inspired by interwar Poland of the 1920s-30s - a period associated with Art Deco, the rise of modern consumer culture, jazz, cinema and a distinctive urban sophistication. Rather than recreate a historical store literally, we aimed to reinterpret its atmosphere through a contemporary retail language.
Kresowja - brand platform and visual identity for women’s designer handbags boutique
A sophisticated black-and-white fashion editorial image showcasing a woman holding a premium structured leather handbag. This visual identity asset promotes the flagship boutique "KRESOWJA" in Warsaw (Warszawa), complete with elegant typography, store location details, and the brand's website, highlighting luxury retail branding and high-end fashion design.
A retail identity with a story

The identity is built around the idea of archaeofuturism - a dialogue between the past and the present

Historical references are combined with contemporary forms, creating a visual world where Art Deco geometry, Jazz Age glamour and modern minimalism coexist.

The result is intentionally nostalgic without becoming retro. The identity recalls a particular cultural period while giving it a new, contemporary expression suitable for a modern designer boutique.
The identity combines strict typography, geometric forms, tactile materials, and bold contrasts, creating a distinctive and sophisticated retail aesthetic
The identity concept for Kresowja, a contemporary Polish bag brand
Белтелеком ритейлбук
A modern retail storefront exterior design for the KRESOWJA designer handbag boutique. The sophisticated physical branding features a clean white signage board with bold black typography installed above a wooden-framed glass entrance, highlighting premium architectural retail identity.

Naming & Philosophy

Kresowja draws on the historical term Kresy Wschodnie - the “Eastern Borderlands,” referring to the eastern territories of interwar Poland that today form parts of Belarus and Ukraine.

The name transforms this historical reference into a distinctive contemporary brand name. Its sound carries an association with the period while remaining unusual, memorable and visually expressive.
Nostalgic
Existential
Detached
Strict
Symbolic
Minimalist
Authoritative

is a brand with

soul & story

A striking, surreal black-and-white fashion editorial photograph featuring a woman's leg in a sleek stiletto heel, playfully balancing a glossy black luxury leather handbag on its toe. This avant-garde visual serves as a creative brand campaign image for the KRESOWJA designer handbag boutique, emphasizing high-end retail aesthetics, minimalist style, and premium fashion accessories.
Белтелеком ритейлбук

Typography & Colors

Typography reinforces the tension between historical reference and contemporary luxury. The system combines clean sans-serif typography with a strict, almost Gothic aesthetic, creating a visual language that feels architectural and slightly unconventional. This provides structure across the identity while allowing individual applications to develop their own rhythm and hierarchy.

The colour palette is intentionally limited to black, white and grey, creating a neutral foundation for the brand. Red is introduced as an accent colour, adding energy and a reference to the expressive visual culture of the interwar period. This also allows the identity to work naturally within a premium retail environment, where the products themselves become the strongest source of colour and visual variation.
A close-up mockup of premium dark grey corporate stationery featuring a metallic, silver-foiled logo for the KRESOWJA fashion boutique. The elegant branding includes the brand name and "WARSZAWA" with minimalist line graphics, highlighting high-end retail identity and luxury print design.
A close-up detail shot of a premium grey textured leather handbag featuring silver metal ring hardware and precise stitching. The KRESOWJA brand logo is subtly debossed into the leather surface, showcasing luxury product design and tactile fashion branding.
A black-and-white lifestyle close-up of a person holding a grey leather shoulder bag with a flap closure. The premium fashion accessory features the subtly debossed logo of the luxury boutique KRESOWJA, highlighting tactile product design and sophisticated brand identity.
A mockup of premium fashion product hang tags for the KRESOWJA luxury boutique, resting on a light background with a subtle grid. The set features a sleek black tag and a minimalist white tag displaying brand typography and product details, showcasing high-end retail packaging.
A minimalist brand identity guideline slide for the KRESOWJA fashion boutique, focusing on the corporate color palette. It features a clean layout with vertical grid lines, a striking block of bold red, and a solid black column, demonstrating a modern graphic design system.
A detailed close-up of a black designer handbag strap with a custom black product hang tag attached by a clear fastener. The crisp white KRESOWJA logo on the tag emphasizes the premium retail packaging and branded details of the fashion accessories.
A high-contrast, macro close-up of black textured leather with the KRESOWJA logo deeply debossed into the surface. This visual highlights the premium material quality, craftsmanship, and tactile luxury branding of the designer handbag collection.

Visual Identity

The visual language is based on a contrast between strict structure and expressive details. Geometric compositions, unusual proportions and distinctive lines reinterpret characteristic Art Deco principles. Rather than relying on decorative motifs, the identity uses geometry, rhythm and contrast to create its character. The system is deliberately restrained, allowing the handbags and the retail environment to remain the central visual focus.

Materiality was an essential part of the concept. The identity draws on the tactile qualities of leather, metal, and paper, translating the physical character of designer handbags into the wider brand experience.
A three-panel fashion editorial layout for the KRESOWJA luxury boutique in Warsaw, featuring artistic black-and-white photography overlaid with bold red brand typography. The triptych includes close-ups of hands with elegant jewelry holding designer bags, alongside a surreal double-exposure image of a steam train blending into textured fabric, showcasing a high-end visual identity and retail marketing campaign.
For Kresowja, we combined brand strategy, naming, visual identity and retail design to create a unified experience across physical and visual touchpoints. The project demonstrates our approach to retail branding: research the context, find the distinctive story, translate it into a visual system
A sleek mobile e-commerce UI/UX design mockup showcasing the digital storefront for the luxury fashion brand KRESOWJA. Two smartphones display a sophisticated black-and-white shopping interface featuring elegant hands holding designer leather handbags, complemented by a floating product detail card on a minimalist grey background.
An identity that turns cultural memory into contemporary luxury

The result is a distinctive retail identity that translates the atmosphere of interwar Poland into a contemporary designer boutique

Kresowja combines cultural heritage, Art Deco geometry and modern retail aesthetics into a coherent visual and spatial system.

Instead of reproducing the past, the project uses it as a starting point for creating something new: a brand that feels historical yet contemporary, sophisticated yet unconventional, and nostalgic yet forward-looking.
Created in 2019

Project development period: 2 months

Project team:
Personal Account Manager of the project, Brand Designer

Technology:
Methodology, Design thinking, Brand design, Branding, Logo design, Retail design
Logo design
Brand Guidelines
Brand Identity
Brand Platform
Key Visual