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Diletto
Naming and logo design
Diletto - pleasure. A relevant name that is easy to pronounce.
Diletto literally translates to "coffee for pleasure". Associations with hot beverages, pleasure, and enjoyment. High memorability.
The name corresponds to the entire target audience.
The word Diletto can mean not only "pleasure", but also "favorite", "sweetness", "delight". The naming does not evoke negative associations with the product. No registered names of competitors were found. The naming corresponds to the mood of the target audience. The naming is associated with the upper-middle segment.
Diletto literally translates to "coffee for pleasure". Associations with hot beverages, pleasure, and enjoyment. High memorability.
The name corresponds to the entire target audience.
The word Diletto can mean not only "pleasure", but also "favorite", "sweetness", "delight". The naming does not evoke negative associations with the product. No registered names of competitors were found. The naming corresponds to the mood of the target audience. The naming is associated with the upper-middle segment.
Naming development
DILETTO COFFEE
BUONA
FAVORO
BULESCA
ITA
COPPA
AVE
Packaging & Huge Typography
an important part
of the identity
of the identity
Identity colors
CMYK:11:12:25:0
#e1d5be
#e1d5be
CMYK:0:0:0:0
#ffffff
#ffffff
CMYK:0:0:0:100
#000000
#000000
The packaging design should be strict and contain identity elements.
The elements can be used separately for each type of packaging to create a consistent image.
Coffee is a beverage that charges you with energy and pleasure. But to get the most enjoyment out of coffee, it is important to choose the right brand.
Diletto is coffee for those who value quality and enjoyment. Its name corresponds to the entire target audience, and the packaging design is strict and contains identity elements. Thanks to this, Diletto creates a consistent image and leaves a bright impression on its customers.
Created in 2024
Project development period: 1 month
Project team:
Personal Account Manager of the project, Art Director, Brand Designer
Technology:
Design thinking, Methodology, Coloristics
Project development period: 1 month
Project team:
Personal Account Manager of the project, Art Director, Brand Designer
Technology:
Design thinking, Methodology, Coloristics
Project support:
Project road map creation, disk space, creating a work chat, storing files, organizing online conferences with meeting minutes
Project road map creation, disk space, creating a work chat, storing files, organizing online conferences with meeting minutes
