Diletto

Naming and logo design

Diletto coffee
Diletto - pleasure. A relevant name that is easy to pronounce.
Diletto literally translates to "coffee for pleasure". Associations with hot beverages, pleasure, and enjoyment. High memorability.

The name corresponds to the entire target audience.

The word Diletto can mean not only "pleasure", but also "favorite", "sweetness", "delight". The naming does not evoke negative associations with the product. No registered names of competitors were found. The naming corresponds to the mood of the target audience. The naming is associated with the upper-middle segment.

Naming development

DILETTO COFFEE
BUONA
FAVORO
BULESCA
ITA
COPPA
AVE

Diletto coffee logo development
diletto coffee packaging

Packaging & Huge Typography

an important part
of the identity
diletto coffee food packaging

Identity colors

CMYK:11:12:25:0
#e1d5be
CMYK:0:0:0:0
#ffffff
CMYK:0:0:0:100
#000000

The packaging design should be strict and contain identity elements.

The elements can be used separately for each type of packaging to create a consistent image.

Coffee is a beverage that charges you with energy and pleasure. But to get the most enjoyment out of coffee, it is important to choose the right brand.

Diletto is coffee for those who value quality and enjoyment. Its name corresponds to the entire target audience, and the packaging design is strict and contains identity elements. Thanks to this, Diletto creates a consistent image and leaves a bright impression on its customers.
diletto coffee signboard
account manager,
art director,
brand designer

Team

project roadmap development, disk space for file storage, creation of a work chat,
author supervision

Support

design thinking,
color theory

Methods