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BMW
Visual design for corporate dealership projects
2024
Year:
Services:
Design Support, Printing & Illustration.
Key Visual Design for Dealership Corporate Projects. POSM Design for the re:vision Environmental Program. Design of accompanying printed and promotional materials for the European Football Championship event. Sticker pack design for BMW and MINI brand events. Design of materials for the dealership showroom's presence in the Zelenaya Gavan suburban complex and golf club.
We are pleased to present our new design support project for the BMW Autoidea dealer.
We are pleased to present our new design support project for the BMW Autoidea dealer.
Zelenaya Gavan is an exclusive, out-of-town residential community.
The complex was slated to include a dealership location and a golf club.
Our tasks included creating a custom gradient for advertising and printed materials, based on BMW's corporate gradient for golf events, and reminiscent of the complex's colors.
We also developed mood boards that used car colors and the harmony of Zelenaya Gavan natural environment to establish the primary color palettes for the project.
The complex was slated to include a dealership location and a golf club.
Our tasks included creating a custom gradient for advertising and printed materials, based on BMW's corporate gradient for golf events, and reminiscent of the complex's colors.
We also developed mood boards that used car colors and the harmony of Zelenaya Gavan natural environment to establish the primary color palettes for the project.
Zelenaya Gavan
Inspiration for creating color swatches for the project
Moodboard
Front-End Design
Rear-End Design
Exclusive front-end design.
BMW Iconic Glow headlights with Swarovski crystals and illuminated kidney grille contours give the car a distinctive and personalized appearance.
The L-shaped taillights effectively emphasize the car's impressive width. The exhaust pipes are concealed, further streamlining the vehicle's appearance.
BMW Iconic Glow headlights with Swarovski crystals and illuminated kidney grille contours give the car a distinctive and personalized appearance.
The L-shaped taillights effectively emphasize the car's impressive width. The exhaust pipes are concealed, further streamlining the vehicle's appearance.
BMW 7 SERIES
IN SPECIAL EQUIPMENT
IN SPECIAL EQUIPMENT
Inspired by nature
it mirrors its elegance and efficiency. The sleek lines evoke the aerodynamic grace of a bird in flight. Interior materials are carefully selected to create a sense of organic warmth and connection. The driving experience becomes a harmonious interaction between man and machine, reflecting nature's balanced ecosystems.
This synthesis of nature and technology creates driving sensations that are inspiring
This synthesis of nature and technology creates driving sensations that are inspiring
A key visual (KV)
is an important part of any advertising campaign. We relied on the power and spirit of the car's sportiness in the context of nature
MINI Sticker pack design
BMW Sticker pack design
The design support was carried out according to the dealer's assignments. We created printed and advertising materials for the dealer's events and branded products, also for RE:VISION program.
Design support
The thematic photographs used in the calendar should allude to the time of year and support the visual aesthetic.
Winter
A welcome element of the functional design is the week number, which can be very important for certain professions.
Weeks
The project provided high-quality design support, based on the global brand's guidelines,
with smart stylistic
suggestions and solutions
for the dealer's needs.
with smart stylistic
suggestions and solutions
for the dealer's needs.
Result
1 month
Technologies:
methodology, design thinking, synking, coloristics
The project team:
Personal Account manager of the project, Art director, marketer, Brand designer, animation designer, digital designer, copywriter
Project development period:
Developed in 2024
#branding #keyvisual
Software:
Keywords:
Project support:
Creating a project roadmap, disk space, creating a work chat, storing files, organizing online conferences with meeting protocols
