Axis Meter

Logo design

is a North American company specializing in the
installation of submetering systems for real estate.
Their technology turns complex resource accounting
processes into a simple and understandable tool for
property owners, making buildings smarter, more
economical and more environmentally friendly.
Inspired by buildings and structures, the modern logo image is based on typography. It includes minimalistic, thoughtful graphic elements.

The bright color combination highlights the modern and technological solutions of the services offered.
Solution
Create a visual language that speaks of precision, progressivity, and trust at a glance.

The logo and corporate identity were supposed
to combine technological aesthetics with easy accessibility to a wide audience.
Task
What we created is not just a logo, but a powerful tool designed to play a key role in the brand’s growth and market presence.

This symbol was meant not only to look stylish,
but to work, to convey the brand’s essence, evoke the right associations, adapt seamlessly across various applications, and remain recognizable in any context.
Result
HEX #09384A
RGB 0:57:76
CMYK 95:68:48:45
Additional #navy
Secondary
HEX #3A606E
RGB 42:97:112
CMYK 85:50:45:18
HEX #111111
RGB 17:17:17
CMYK 79:70:62:89
Black
White
HEX #ffffff
RGB 255:255:255
CMYK 0:0:0:0
HEX #DCFF2E
RGB 208:255:0
CMYK 25:0:100:0
Primary
a smart solution for every building
1 week
Technologies:
methodology, design thinking, coloristics
The project team:
Personal Account manager of the project, Art director, marketer, Brand designer, animation designer, digital designer, copywriter
Project development period:
Developed in 2024
#branding #keyvisual
Software:
Keywords:
Project support:
Creating a project roadmap, disk space, creating a work chat, storing files, organizing online conferences with meeting protocols