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MS CARA

Branding and store design development
Year: 2026
Scope of Work: Logo design, brand identity, brand guideline, visual assets, and retail store design.

MS CARA is a modern cosmetics retail brand offering skincare and beauty products for women and men. The project included the development of a complete brand identity system, logo design, visual language, brand guidelines, and interior design concept for the retail store.

Developing an elegant visual
identity for a beauty retail brand

A high-end 3D interior render of a cosmetics retail store for the skincare brand MS CARA, featuring a warm peach and beige color palette. The modern store design includes a glowing circular "Face Care" ceiling sign, illuminated shelving categorized by product type (Sun Care, Toner, Serum, etc.), a central display island with skincare bottles, and a large promotional poster reading "Care That You Can Feel." The space is accented with continuous linear ceiling lights and a textured geometric wall pattern, showcasing a premium retail design and brand experience.
Our goal was to create a visual identity for a new cosmetics retail brand that reflects accessibility,
a wide product selection, and a strong focus
on customer experience.

Key Challenges

  • Positioning: To communicate elegance and trust through the visual language while balancing affordability with a refined, premium-inspired perception.

  • Adaptability: To develop a flexible identity system that performs consistently across digital platforms, printed materials, packaging, signage, KV and retail applications.

  • Brand Cohesion: To connect the brand identity with the store interior, creating a unified visual ecosystem and a seamless customer experience across every touchpoint.
We created a visual ecosystem where the brand identity seamlessly integrates with the retail environment, enhancing the customer experience
at every touchpoint.


A premium beauty product photography shot for the MS CARA skincare brand, featuring a translucent amber glass jar with a white lid resting on a textured natural stone. An elegant hand reaches down towards the product against a warm, minimalist peach background, accompanied by the promotional text "Healthy Skin Starts Here" and "Glow Daily Care Simply," conveying a clean, luxurious, and natural aesthetic.

Logotype

The logo combines a clean wordmark with a subtle Arabic diacritic integrated into the brand name, adding a distinctive detail while maintaining a minimalist and elegant appearance.

Brand Palette

The color palette is based on warm neutral tones, creating a sense
of sophistication, comfort, and timeless elegance. The restrained palette enhances the premium feel of the brand while allowing the products
to remain the visual focus.
A brand color palette and texture moodboard for the MS CARA cosmetics line, featuring warm neutral tones. The grid displays solid swatches of peach and terracotta alongside macro photographs of smooth cream, liquid serum drops, wood grain, and soft fabric, defining the brand's premium and tactile visual identity.
An exterior signage mockup for the MS CARA skincare boutique, featuring an illuminated white lightbox displaying the brand's bilingual Arabic and English logo. The sign is mounted on a modern, textured grey concrete building facade, showcasing premium retail architectural branding.

Typography

A single typeface is used across the logo and all packaging: Taylor Royal Classic — a geometric sans-serif with clean, even capitals and consistent stroke width. Applied without modification, it performs equally well in circular typographic arrangements and small-scale label text.

Pattern

The custom pattern extends the brand beyond the logo, adding rhythm, depth, and consistency across physical and digital touchpoints.
A premium peach-colored custom paper shopping bag for the luxury cosmetics brand MS CARA, featuring a subtle embossed geometric pattern and the clean white brand logo. Set against a dark brown background, this packaging mockup highlights sophisticated retail branding and high-end product packaging design.
A premium slide-out cosmetics packaging box for the luxury brand MS CARA, rendered in a warm terracotta and peach color palette. The high-end retail packaging features the bilingual Arabic and English logo on the lid, opening to reveal a textured white inner tray with a circular brand seal, highlighting a sophisticated unboxing experience and minimalist packaging design.

Planogram Development

The planogram defines the spatial logic of the Ms.Cara retail environment, organizing the assortment across two core categories — Care and Make-Up — into a clear and navigable structure. Each zone is precisely mapped to support the customer's movement through the space, from entry to discovery to purchase.

The layout balances functional efficiency with brand experience: product categories are grouped by affinity, zones are scaled to reflect assortment depth, and the overall flow reinforces the store's identity as a curated, premium beauty destination.
A detailed 2D architectural floor plan for a modern cosmetics and beauty retail store, featuring precise measurements, designated shelving layouts, and customer flow zones. The blueprint is accompanied by a color-coded merchandising legend that categorizes the store's zoning into Care, Make-Up, Perfumes, and Health & Nutrition, showcasing professional retail space planning and strategic store design.

Store Design

The Ms.Cara store design is a direct spatial translation of the brand
identity— warm, refined, and deeply intentional. The interior palette
of cinnamon wood, bronze, and powder tones is carried through every surface and finish, creating a cohesive sensory environment that feels immediately recognizable. Circular backlit medallions serve as zone identifiers, guiding the customer through the space with clarity and elegance. The overall atmosphere balances aspiration with warmth —
a brand environment designed to be felt and remembered.
A modern premium cosmetics retail store interior featuring a warm peach color palette, illuminated circular category signs like "Eyes" and "Face," and elegant backlit vanity mirrors. The space showcases sleek, organized product shelving and sophisticated architectural lighting design, highlighting high-end retail visual merchandising.
A close-up view of a premium cosmetics retail cash wrap counter featuring a glowing circular brand logo on a textured, backlit wall. The display includes neatly arranged skincare products and elegant lighting fixtures, emphasizing luxury store design and brand identity.
A close-up mockup of a premium retail point-of-sale (POS) price tag for a skincare product. The minimalist card features the brand logo, a QR code, product details, and a prominent price tag of 514.00, demonstrating sophisticated in-store marketing and graphic design.
A sleek interior detail shot of a modern retail checkout area, featuring continuous linear ceiling lights, organized product shelving, and minimalist counter design. The warm, ambient lighting and clean lines highlight a sophisticated and welcoming commercial retail environment.
A detailed 2D architectural elevation and floor plan for a retail store layout. The technical drawing displays precise shelving dimensions, product category zones, and space planning, illustrating a professional commercial interior design and retail spatial strategy.

Material Stack

The material stack is inspired by the Ms.Cara interior and brand palette. It is presented through a curated selection of surfaces and finishes that reflect the warmth and refinement of the retail environment. The tones are calm and considered, with no abrupt transitions — moving seamlessly from deep espresso through terracotta to pale powder.
An abstract flat-lay material and texture moodboard for a premium brand identity, featuring overlapping geometric shapes in warm beige, terracotta, and copper tones. The composition includes a terracotta card with a repeating embossed pattern, matte cream paper, a metallic copper strip, wood grain, and a dark marble swatch, showcasing sophisticated packaging design and tactile retail aesthetics.

POS-Materials

We developed a complete set of POS materials to support the retail experience and reinforce the Ms.Cara brand identity throughout the store:

  • Electronic Label System: 
A unified family of in-store shelf labels designed across three formats — Electronic Price Tag, Promotion Electronic Label, and High Discount Promotional Label. All three share a consistent visual language rooted in the brand palette, with clear typographic hierarchy and structured layout. Each format is adapted to its purpose: standard pricing, promotional offers, and high-visibility discount communication. The system ensures cohesion across the shelf while allowing flexibility depending on the type of message.

  • Zone Banners:
 A brand-led printed format carrying the core communication message, placed at key touchpoints throughout the store to reinforce brand identity and create an emotional connection with the customer.
A high-end in-store promotional sign for the MS CARA skincare brand, featuring a split terracotta and cream design. The retail signage displays "The Exceptional Offer" and a bold "Up to 70% Off" discount, highlighting effective point-of-sale marketing and store branding in a luxury cosmetics environment.
A close-up mockup of a premium point-of-sale (POS) price tag resting on a wooden retail shelf. The elegant card displays a terracotta "The Refined Choice" label with a discounted price for Pro-Collagen Marine Cream, accompanied by a QR code, showcasing sophisticated visual merchandising and retail graphic design.
An elegant brand campaign poster for MS CARA mounted on a textured concrete wall with dramatic sunlight shadows. The luxury skincare advertisement features the tagline "Pure Care. Visible Beauty." alongside a close-up image of a hand applying lotion, demonstrating a premium visual identity and retail marketing material.

Guideline

The guideline was developed as a comprehensive document capturing the full brand and retail communication system. It covers the visual identity, typography, color palette, pattern library, store environment, and POS materials — presenting Ms.Cara as a cohesive and scalable brand designed to work consistently across every touchpoint.
A comprehensive brand identity and retail design guidelines presentation for the premium skincare brand MS CARA, displayed as a cohesive grid of nine detailed slides. The presentation showcases the complete visual system, including logo composition, typography hierarchy, a warm terracotta and peach color palette, a repeating geometric brand pattern, premium point-of-sale marketing materials, and high-end 3D renders of the retail store interior and exterior signage.
The result is a scalable brand system designed
to work consistently across every touchpoint—from visual communications and retail applications to the in-store customer experience.

Created in 2026

Project development period: 3 month

Project team:
Personal Account Manager of the project, Art Director, Brand Designer, Architect

Technology:
Methodology, Design thinking, Brand design, Branding, Logo design, Retail Design
Branding
Logo design
Retail Design
Brand Guideline