Miele

Household appliances store design

Miele household
Year: 2016
Service: retail, merchandising
Miele is one of the world's leading manufacturers of premium household appliances. The goal of the project was to design a new store according to the high standards of the German company.
Miele brand book clearly defines the brand color scheme and the key style components, so our main task was to present the products of the company in a retail space. That’s why we decided to design not just another typical household store, but rather to create a showroom where great attention is paid to products quality and to demonstration of their functionality.
account manager,
art director,
brand designer,
architect

Team

project roadmap development, disk space for file storage, creation of a work chat,
author supervision

Support

design thinking,
color theory,
principles of merchandising,
planogram

Methods