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Miele
Household appliances store design
Year: 2016
Service: retail, merchandising
Service: retail, merchandising
Miele is one of the world's leading manufacturers of premium household appliances. The goal of the project was to design a new store according to the high standards of the German company.
Miele brand book clearly defines the brand color scheme and the key style components, so our main task was to present the products of the company in a retail space. That’s why we decided to design not just another typical household store, but rather to create a showroom where great attention is paid to products quality and to demonstration of their functionality.
Miele brand book clearly defines the brand color scheme and the key style components, so our main task was to present the products of the company in a retail space. That’s why we decided to design not just another typical household store, but rather to create a showroom where great attention is paid to products quality and to demonstration of their functionality.
Created in 2023
Project development period: 1 month
Project team:
Personal Account Manager of the project, Art Director, Brand Designer, Architect
Technology:
Design thinking, Methodology, Coloristics, Principles of Merchandising
Project development period: 1 month
Project team:
Personal Account Manager of the project, Art Director, Brand Designer, Architect
Technology:
Design thinking, Methodology, Coloristics, Principles of Merchandising
Project support:
Project road map creation, disk space, creating a work chat, storing files, organizing online conferences with meeting minutes
Project road map creation, disk space, creating a work chat, storing files, organizing online conferences with meeting minutes
