Helen Valery

Brochure cover design

Year: 2022
Service: brochure cover design

Helen Valery is a brand of duty free stores. During the project we've developed a cover for the brand catalog. The intented audience of the catalog are people who love travelling and want to delve themself into the atmosphere of adventure and discovery. The main goal of the project was to create a cover design that would attract attention to the catalog and emphasize the luxury and sophistication of the brand.

Sky Shop brochure cover by Helen Valery placed on green foliage and dry leaves, presenting the dark blue editorial cover in a natural outdoor lifestyle setting.

Hands holding an open Sky Shop brochure by Helen Valery beside a cup of coffee, showing the deep blue cover, vertical title, and travel-inspired editorial design.

The design concept is based on the idea of creating a “postcard” style cover with landmarks photos to highlight the travel theme. The color scheme includes shades of blue, which are associated with nature and correspond to the brand’s corporate identity. For the titles we used an elegant serif typeface. Also, the design uses minimalistic white and silver accents to add luxury and sophistication.

Hand-held Sky Shop brochure cover by Helen Valery presented against a blurred canyon landscape, emphasizing the dark blue palette, vertical title, and travel brochure branding.

Large-format Sky Shop brochure cover held in both hands, showcasing Helen Valery’s editorial design with a navy layout, vertical title, and black-and-white architectural image.

Person carrying the Sky Shop brochure by Helen Valery together with a takeaway drink, presenting the dark blue cover in a casual lifestyle mockup for print design.

Created in 2023

Project development period: 1 month

Project team:
Personal Account Manager of the project, Art Director, Brand Designer

Technology:
Design thinking, Methodology, Coloristics

Project support:
Project road map creation, disk space, creating a work chat, storing files, organizing online conferences with meeting minutes

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