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Avenora
Concept store design
Year: 2025
Scope of work: Creation of a concept store from scratch, including market analysis, brand strategy, and full interior and brand implementation.
Target audience: Our concept store serves women aged 25-50 with higher education and above-average incomes, including professionals and business owners. They value self-expression, quality, comfort, and personal growth, lead culturally and socially active lifestyles and view clothing as a reflection of their taste and status. They prefer mindful, high-quality, and unique purchases, shopping both online and in curated boutiques with personalized service.
Scope of work: Creation of a concept store from scratch, including market analysis, brand strategy, and full interior and brand implementation.
Target audience: Our concept store serves women aged 25-50 with higher education and above-average incomes, including professionals and business owners. They value self-expression, quality, comfort, and personal growth, lead culturally and socially active lifestyles and view clothing as a reflection of their taste and status. They prefer mindful, high-quality, and unique purchases, shopping both online and in curated boutiques with personalized service.
Concept Store for Women’s Luxury Ready-to-Wear
AVENORA is a concept store designed for women who value quality, elegance, and self-expression through clothing.
Key challenges we faced
The client needed to develop a new retail format for an accessories store that would feel both premium and everyday - appealing to a wide audience without appearing niche or intimidating. The space had to be functional, visually refined, and technologically well-equipped, meeting all modern standards for engineering systems and customer comfort.
The project began with extensive market research, analyzing both global luxury retail trends and niche ready-to-wear brands.
Brand strategy
The AVENORA strategy centered on positioning the brand as a luxury, minimalist, and immersive retail experience for modern women.
Logo design
The AVENORA logo employs a sans-serif, grotesque typography that conveys modernity, clarity, and grace. Its simplicity allows seamless integration across physical and digital touchpoints, echoing the brand’s minimalist philosophy.
Brand palette
and colors
The AVENORA brand palette is minimal and elegant, with base colors of white, light gray and black to convey sophistication and modernity. Live plants create accents of lush green that are strategically used throughout the store, symbolizing a connection to nature and bringing life to the interior. They create a sense of freshness, balance, and tranquility, reinforcing the brand’s philosophy of natural beauty, sustainability, and mindful luxury.
Brand typography
The Inter typeface is renowned for its exceptional legibility, especially on screens, thanks to its high contrast and open character shapes. Its carefully crafted geometry, optimized for interfaces, not only enhances readability but also creates a sense of modern elegance and functional clarity.
Material stack
White stone and concrete form the structural surfaces, while dark metal is used in partitions and smaller details to add contrast and modernity. Spotlights were used to allow the textures and quality of clothing to take center stage.
Store navigation
The store features a clear, intuitive layout that guides visitors effortlessly through the space. The stone-carved signage marks key zones, while wide, uncluttered aisles allow for comfortable movement and browsing. Product displays are carefully spaced, creating a sense of openness, and large vertical mirrors are positioned near merchandise for visual harmony. The navigation emphasizes a seamless, calm, and premium shopping experience, letting customers focus on the clothing and the store’s thoughtful design.
Store experience
and graphics
AVENORA’s store experience combines simplicity, functionality, and a premium feel to immerse customers in a relaxed, luxurious environment. Spotlights highlight key pieces while ribbon-shaped lighting above the checkout adds a modern touch. Minimalist fixtures and spacious layouts allow effortless browsing, while large vertical mirrors enhance both convenience and aesthetic harmony. Every graphic and visual element from signage to subtle environmental cues supports a refined shopping experience.
AVENORA represents our team’s narration of a luxurious, thoughtful shopping experience, where every element is designed to reflect elegance, mindfulness, and connection to nature.
NZR Team
The store combines minimalist forms, natural materials, and spacious layouts to create a serene, immersive environment that highlights the quality of the products. These visual cues guide visitors through a journey that balances functionality with emotional resonance, offering a refined, mood-driven experience that embodies the brand’s premium, philosophical, and timeless character.
Created in 2025
Project development period: 1 month
Project team:
Personal Account Manager of the project, Art Director, Architect, Brand Designer
Technology:
Methodology, Design thinking, Brand design, Branding, Logo design, Retail design
Project development period: 1 month
Project team:
Personal Account Manager of the project, Art Director, Architect, Brand Designer
Technology:
Methodology, Design thinking, Brand design, Branding, Logo design, Retail design
Project road map creation, disk space, creating a work chat, storing files, organizing online conferences with meeting minutes
Project support:
