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Drooly

Logo design, packege, branding
The case received the London Design Award 2025

Drooly Nicotine Pouches

40% moisture,

100 % consistency

Safer

Discreet

No smoke

Drooly Infinitely
every element of Drooly’s identity is crafted to stand out, foster engagement, and leave a lasting impression
40% Moisture,
Consistency
100%
the infinity symbol represents endless possibilities, connection, and energy
40% Moisture,
100% Consistency
every element of Drooly’s identity is crafted to stand out, foster engagement, and leave a lasting impression
Drooly Infinitely

We developed a flexible visual system built around the infinity symbol dot pattern, reinforcing brand recognition across packaging, digital media,

and promotional materials

To enhance user experience, we incorporated coloured and empty circles under each flavour name, visually indicating nicotine strength
The web design follows the same minimalist yet bold approach, with the infinity symbol and neon-like hues. We opted for vivid, saturated colours combined with gradients on a dark background
For supporting typography,
we selected Helvetica,
a timeless, modern sans-serif that complements the brand’s clean, futuristic aesthetic
Web Design & Colours
Drooly Landing Page
This design ensures both aesthetic impact and intuitive usability

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For Watching

1 week
Technologies:
methodology, design thinking, coloristics
The project team:
Personal Account manager of the project, Art director, marketer, Brand designer, animation designer, digital designer, copywriter
Project development period:
Developed in 2024
Key visual
Branding
#branding #keyvisual
Software:
Keywords:
Project support:
Creating a project roadmap, disk space, creating a work chat, storing files, organizing online conferences with meeting protocols