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Curated
Year: 2024
Services: Development of store layout, functional plan and zoning plan, store design, 3D visualization
Curated is a unique retail space designed specifically for a female audience aged 20 and above, with a focus on aesthetics, comfort, and a premium experience. The main goal was to create a visually light yet functional environment that would reflect the brand’s high-end positioning and offer intuitive navigation for customers.
project
design
The architectural layout of the space was thoughtfully designed to ensure clear functionality and a smooth customer journey. Product displays were arranged throughout the store using a combination of shelving and island stands, creating a dynamic yet organized flow. A dedicated area was developed for makeup and skin analysis, featuring custom-designed tables equipped with mirrors and sinks to enhance the customer experience. The client’s existing refill equipment was seamlessly incorporated along the perimeter walls, helping to maintain an open central area and unobstructed visibility across the space. Additionally, a naturally formed niche between two storage rooms was cleverly utilized to house the checkout zone, integrating it harmoniously into the overall layout.
wellness
cosmetic
The material palette was carefully curated to convey a sense of refined simplicity.
Stone-textured porcelain tiles were used for the flooring, bringing a natural yet polished feel
to the space. Fixtures and navigation elements featured gold-effect metal, adding a touch of elegance and visual warmth.
Walls were finished with beige-toned microcement, providing a soft, contemporary backdrop. Custom furniture combined light wood textures with subtle pastel tones, reinforcing the overall atmosphere of understated luxury where every detail elevates the product's perceived value.
Stone-textured porcelain tiles were used for the flooring, bringing a natural yet polished feel
to the space. Fixtures and navigation elements featured gold-effect metal, adding a touch of elegance and visual warmth.
Walls were finished with beige-toned microcement, providing a soft, contemporary backdrop. Custom furniture combined light wood textures with subtle pastel tones, reinforcing the overall atmosphere of understated luxury where every detail elevates the product's perceived value.
furniture
custom
In the store design, we used ceramic tiles, wooden textures, wooden slats, artwork by an artist, and a vertical plant wall.
A variety of custom-designed fixtures were created to support different product types and blend seamlessly with existing branded equipment.
Curved islands and wall displays added a fluid, elegant feel, while makeup and skincare tables were equipped with integrated mirrors and sinks
for a polished customer experience. Glass details and soft, diffused lighting emphasized the premium aesthetic
and kept the overall look clean and cohesive.
Curved islands and wall displays added a fluid, elegant feel, while makeup and skincare tables were equipped with integrated mirrors and sinks
for a polished customer experience. Glass details and soft, diffused lighting emphasized the premium aesthetic
and kept the overall look clean and cohesive.
equipment
special
The client’s pre-existing refill equipment was seamlessly integrated into the interior, positioned along the walls to preserve visual openness. Display stands and shelving were stylistically adapted to match its forms and materials.
result
final
Curated became a refined expression of modern retail aesthetics. The project combines high design standards, thoughtful spatial planning, and real-world retail functionality. Its elegance, clarity, and comfort make it equally attractive for shoppers and the brands showcased within.
Project development period: 2 month
Created in 2024
Technology:
Methodology, Design thinking, Merchandising rules, Coloristics
Project team:
Personal Account Manager of the project, Art Director, Marketer, Brand Designer, Animation Designer, Digital Designer, Copywriter
Project road map creation, disk space, creating a work chat, storing files, organizing online conferences with meeting minutes
Project support:
