BeRest

Logo design, naming

Minimal BeRest wordmark shown on a light background, using geometric black lettering and striped horizontal cuts in the letters E to define the logo design.
Year: 2023
Service: logo design and color scheme, naming
During the project, the naming and logo for the entertainment center was developed. This place has an updated interior design in English style, displays exclusivity, provides an opportunity to have fun with family and friends.
The whole project is made in a minimalist style in a dark color scheme that emphasizes the American style, as well as exclusivity.
Close-up of oversized Be Rest facade letters mounted on a dark tiled exterior wall, showing the logo applied as dimensional architectural signage.
Naming
development
Centoom
Tower
Be Rest
FUNWILL
BB Mall
Be Rest
The main options and tasks for naming an entertainment center:

No registered names of competitors have been found. The domain be-rest.com is available. Be-rest - easy to write. "Be-rest" - to rest. Easy to pronounce, can be misspelled in writing. Be-rest means relaxation (a place to rest). Be-rest - rest, tranquility, relaxation, homey place. High memorability. The name corresponds to the entire target audience.
BeRest logo idea
BeRest Business card
BeRest space
mall logo

Colors

CMYK: 0:100:0:0
#fc00ff
CMYK: 0:0:0:0
#ffffff
CMYK: 0:0:0:100
#000000
Lifestyle branding visual with a woman carrying a BeRest shopping bag, combined with magenta graphic bars to show the identity in promotional communication.

Visual language

happiness
satisfaction
pleasure

Navigation

Be Rest navigation sign mounted on a concrete wall, using a cube-shaped lightbox with the striped E symbol and arrow as part of the wayfinding system.