Alpha digital

The project included the development of a corporate identity that reflects the brand’s values — technological expertise, flexibility, and a focus on growth. The deliverables included the logo, typography, color palette, and brand identity applications.

NZR | 2025

Services

Branding

Industry
IT

Alpha digital is a Polish IT company specializing in the development of digital solutions for businesses, including SaaS platforms, mobile and web applications, CRM systems, and AI-based tools.
Client
The task was to create a visual style that reflects Alpha Digital’s technological expertise and flexibility. The design needed to emphasize the company’s innovative nature, its focus on digital business development, and its commitment to delivering efficient, scalable solutions for clients.
Task
The main idea of the logo is embodied in a diagonal propeller symbol representing dynamism. The propeller blades form the capital letters of the Alpha Digital brand — "A" and "D". The typography is modern, featuring customized letterforms.
The colors were selected to visually convey the company’s confidence and professionalism, while maintaining a modern and light appearance that reflects its digital nature.
CMYK 45 0 100 0
RGB 154 255 1
#9AFF01
Primary
Black
CMYK 0 0 0 0
RGB 255 255 255
#FFFFFF
CMYK 50 50 50 100
RGB 0 0 0
#000000
White
Concept
GOdigital
InteGROW
Alphadigital
The main idea of the logo is embodied in a diagonal propeller symbol representing dynamism. The propeller blades form the capital letters of the Alpha Digital brand — "A" and "D".
The colors were selected to visually convey the company’s confidence and professionalism, while maintaining a modern and light appearance that reflects its digital nature.
White
Primary
Black
CMYK 0 0 0 0
RGB 255 255 255
#FFFFFF
CMYK 45 0 100 0
RGB 154 255 1
#9AFF01
CMYK 50 50 50 100
RGB 0 0 0
#000000
Concept
InteGROW
GOdigital
alpha digital

Thanks

For Watching

1 week
Technologies:
methodology, design thinking, coloristics
The project team:
Personal Account manager of the project, Art director, marketer, Brand designer, animation designer, digital designer, copywriter
Project development period:
Developed in 2024
#branding #keyvisual
Software:
Keywords:
Project support:
Creating a project roadmap, disk space, creating a work chat, storing files, organizing online conferences with meeting protocols