The primary typeface chosen for the project was Chivo. Its minimalist and contemporary character, combined with a subtle reference to code typography, reflects the company’s field of activity.
This choice emphasizes the technological direction of Alpha Digital, highlighting its modernity and relevance.
The main color of the project is a muted shade of green. This tone is closely associated with programming and technology, while its subdued character adds a sense of modernity and sophistication.
Complementary colors — black and white — support the minimalist concept, ensuring clarity and balance within the visual system.