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Kahf perfume
3D motion design / 3D models / Static renders
To best convey the brand's philosophy, we chose a 3D animated promotional video format. This format allows viewers to see and feel mood reflected in the play of light and shapes, creating a deep emotional connection with the brand. We «brought the product to life» so that each perfume bottle could speak without words and convey a story about style and character.
Promo video
The NZR team is always looking for new stories worth telling. When we discovered Kahf perfumes, we saw not just a collection of fragrances, but
a deeply thoughtful brand whose philosophy and values became a powerful source of inspiration for us. Inspired by the sophistication and refinement of the Kahf collection, we decided to bring their vision to life in a new format so we could share it with a wider audience.
a deeply thoughtful brand whose philosophy and values became a powerful source of inspiration for us. Inspired by the sophistication and refinement of the Kahf collection, we decided to bring their vision to life in a new format so we could share it with a wider audience.
Idea
Design stages
Our process is transparent and logically structured from concept to implementation. You will learn how we went through all the stages of design to bring a unique vision to life and achieve exceptional results.
Everything starts with a story.
A storyboard is created, sketches are drawn on it, visual references are selected, and a moodboard
is assembled. This stage allows you to see what the final animation will look like without building models and incurring special costs. At this stage,
it is easiest to set up the general plot, movements, light, textures, etc.
A storyboard is created, sketches are drawn on it, visual references are selected, and a moodboard
is assembled. This stage allows you to see what the final animation will look like without building models and incurring special costs. At this stage,
it is easiest to set up the general plot, movements, light, textures, etc.
Storyboard & Sketch
After the agreed storyboard,
we build the scene. We add
or build the necessary 3D models, give them movement using animation keys. Here we can better understand how the product will move in space.
we build the scene. We add
or build the necessary 3D models, give them movement using animation keys. Here we can better understand how the product will move in space.
Modeling & Keyframe
At this stage, we bring our visuals
to life - we select textures and set up lighting, make the necessary color and animation. We make pre- renders
of individual frames according to the storyboard and then prepare the scene for rendering.
to life - we select textures and set up lighting, make the necessary color and animation. We make pre- renders
of individual frames according to the storyboard and then prepare the scene for rendering.
Texturing & Light
Sketch
A sketch is the first spark of an idea, the moment when the form is just beginning to take on character. Here the rhythm of the future animation is born, the composition, dynamics and mood are laid down. The lines are still light and free, but they already carry an image that will come to life in motion. This is the stage of intuition and search, where every stroke is a step towards the final aesthetics.
Result
The result of our work was a series of promotional videos, each telling its own story. Our promotional videos are a series of visuals, where each scene reveals one of the facets of the fragrance – from austere and minimalist to wild and natural, from elegant to mystically attractive. Our goal was to give viewers the opportunity to intuitively feel the character of the fragrance. Our task is to help customers emotionally «try on» the perfume and find the one that perfectly matches their inner world.
Static visual
Static visuals are made quite quickly and help save resources, it is faster and cheaper than ordering a photo shoot. They can be used for placement both in social networks and on banners.
Project development period: 3 month
Created in 2025
Technology:
Personal Account Manager of the project, Team Lead, 3D Designer
Project team:
Design thinking, Visual research, Modeling, Blocking, Texturing, Lighting , Keyframe, Rendering, Coloristic, Video editing
Project road map creation, disk space, creating a work chat, storing files, organizing online conferences with meeting minutes
Project support:
