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Iceberg
Development of naming, logo, identity, packaging, and labeling for the Iceberg drinking water brand
We developed the name "Iceberg," which evokes the purity and freshness
of glacial water and sounds modern and premium.
of glacial water and sounds modern and premium.
Naming
Where the North Star shines and eternal ice reigns, water is born — crystal clear, like the Arctic itself. Iceberg is the embodiment of northern freshness and the pristine power of nature. Every drop preserves the transparency of the icy depths and the lightness of the cold breath of the North.
A combination of embossing
and a super-clear label.
and a super-clear label.
A minimalist form combined with a bold accent.
A reference to the branding concept is reflected in the form.
A reference to the branding concept is reflected in the form.
A classic, sleek, and convenient bottle shape.
The bottom is shaped like
a section of an iceberg, visible above the water.
The bottom is shaped like
a section of an iceberg, visible above the water.
Bottle development
The rectangular bottle shape combines with the wave effect behind the glass.
These wave shapes on the sides of the bottle fit together like a puzzle.
These wave shapes on the sides of the bottle fit together like a puzzle.
We developed several label options, combining simplicity with the natural beauty of ice.
Label
Under the Glow of the North Star
The Path to True Purity
The Path to True Purity
An example of product line development
Created in 2025
Project development period: 3 month
Project team:
Personal Account Manager of the project, Art Director, Marketer, Brand Designer, Motion Designer, Copywriter
Technology:
Design thinking methodology, imaginative thinking, fundamentals of product design, coloristics
Project development period: 3 month
Project team:
Personal Account Manager of the project, Art Director, Marketer, Brand Designer, Motion Designer, Copywriter
Technology:
Design thinking methodology, imaginative thinking, fundamentals of product design, coloristics
Project support:
Project roadmap creation, disk space, work chat creation, file storage, online conferences with meeting minutes
Project roadmap creation, disk space, work chat creation, file storage, online conferences with meeting minutes
