Siesta

Corner design for an orthopaedic mattresses store

Year: 2019
Service: Trade Equipment, Marketing, Merchandising
The corner idea was to combine modern aerodynamic forms with the Siesta mattresses retail presentation in their "natural habitat" - basically in beds. Low pedestal with semicircular oval backdrop plus digital and light elements naturally adds to the mattresses presentation focusing around the product. Corner is equipped with a lightbox, advertising digital display and additional shelves for pillows.
The corner design utilises corporate colors (by customer's request several color variants were designed) and brand's logo.
GIF of the Siesta bed changing colors