call me
services
about
contact
work
call me
blog

Furnitur

Design of professional waist belts catalog

Furnitur 2023 catalog cover for tactical waist belts, featuring buckle line drawings, a vertical belt detail, and a muted khaki layout for a professional product catalog design.
Year: 2023
Service: catalogue design
Furnitur group specializes in professional tactical waist belts used for sporting, hiking and open air active entertainments where additional protection is required. The catalog present wide range of the brand's assortment with possible color and design options for every belt model (including the ones for buckles and ribbons). The photos in the catalog not only present the product but also try to translate brand's philosophy and general vibe related to active style of life.
Lifestyle collage for the Furnitur catalog showing hikers, hunters, and outdoor users, connecting the tactical waist belts range with rugged field and adventure contexts.
Front and back Furnitur catalog mockup on a neutral background, presenting the 2023 cover design, minimal editorial layout, and restrained visual identity for product communication.
Wide mountain landscape used as a supporting visual for the Furnitur catalog, reinforcing the outdoor positioning of the tactical waist belts collection.
Furnitur catalog presentation collage with open spreads, belt close-ups, hardware details, lifestyle imagery, and product pages arranged to showcase the editorial system.
The design concept and color palette of the catalog are intricately connected with the product's design. It features calm, brownish colors, clear typography, and ample space on each page. The presentations of belt designs are modern and reader-friendly, contributing to a cohesive and visually appealing overall aesthetic.
Scenic mountain ridge photograph used in the Furnitur catalog presentation, supporting the brand’s outdoor narrative and adventure-oriented product positioning.
Furnitur catalog overview with front cover, back cover, and open spreads, showing the editorial layout and product presentation for tactical waist belts and buckles.
Landscape photograph of a mountain lake with a canoe, used as an atmospheric visual in the Furnitur catalog to support the outdoor and expedition theme.
Open Furnitur catalog spread displaying tactical belts, buckles, material options, and product photography in a clean editorial layout for professional gear presentation.
Created in 2023

Project development period: 1 month

Project team:
Personal Account Manager of the project, Art Director, Brand Designer

Technology:
Design thinking, Methodology, Coloristics
Branding
Catalog Design
Project support:
Project road map creation, disk space, creating a work chat, storing files, organizing online conferences with meeting minutes
Download case