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easyUp

Naming development / Logo design / Visual development / Typography / Web design

It was necessary to create a memorable image of the company, in which the name of the booking service should help first of all.
Modern, stylish, convenient brand. Association with a platform where places for rest are collected, which can be booked quickly

Naming

easyUp naming development board with discarded name options, bright green wordmark, and black background, presenting the final name for the entertainment app identity.
easyUp poster design with a purple background, green abstract line graphic, and “All quests” messaging, applied to a concrete wall as branded outdoor communication.
The idea of ​​the logo is to combine several parts. Thus, the logo becomes a combinatorial element, is filled with meaning and opens up a lot of space for branding and non-standard visual solutions.

Logo

easyUp logo application on a round sign with green abstract lines over black, paired with naming rationale text explaining the brand’s connection to movement and quests.
easyUp website design shown on a laptop mockup, featuring an online table reservation interface, green and purple brand graphics, and leisure-focused messaging.
easyUp typography board combining oversized letterforms, typography notes, repeated wordmark tests, and green-purple color blocks for the visual identity system.
easyUp poster applications on a concrete wall, showing bold green and purple graphic layouts, large letterforms, travel messaging, and branded identity elements.
easyUp symbol exploration carved into a concrete texture, showing simplified icon concepts based on letters, movement, play, equality, and brand recognition.
During the process of working on the logo and branding, a huge number of different options were developed and tested. Below are a few that we have noted.
This approach to work demonstrates the involvement and expertise of the team in relation to the final product.

Variations

easyUp mobile app identity board with multiple app icon variations and a smartphone launch screen using the green wordmark, purple line graphics, and lifestyle imagery.
easyUp color palette mockup with glossy branded cans, showing the core green and purple tones with hex codes as part of the visual development system.
The main range is monochrome. An additional color can be fashionable green - associations with something new, light, spring.
The additional color was chosen trendy purple.

Color palette

easyUp quest-themed brand poster with a dark monochrome group scene, purple graphic line, question mark symbol, and “All quests” messaging for the app identity.

Project development period: 2 month

Created in 2024

Technology:
Methodology, Design thinking, Compositions, Coloristics, Visual research

Project team:
Personal Account Manager of the project, Art Director, Marketer, Brand Designer, Animation Designer, Digital Designer, Copywriter

Branding
Logo
Naming

Project road map creation, disk space, creating a work chat, storing files, organizing online conferences with meeting minutes

Project support:

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