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Naming development / Logo design / Visual development / Typography / Web design
It was necessary to create a memorable image of the company, in which the name of the booking service should help first of all.
Modern, stylish, convenient brand. Association with a platform where places for rest are collected, which can be booked quickly
Modern, stylish, convenient brand. Association with a platform where places for rest are collected, which can be booked quickly
Naming
The idea of the logo is to combine several parts. Thus, the logo becomes a combinatorial element, is filled with meaning and opens up a lot of space for branding and non-standard visual solutions.
Logo
During the process of working on the logo and branding, a huge number of different options were developed and tested. Below are a few that we have noted.
This approach to work demonstrates the involvement and expertise of the team in relation to the final product.
This approach to work demonstrates the involvement and expertise of the team in relation to the final product.
Variations
The main range is monochrome. An additional color can be fashionable green - associations with something new, light, spring.
The additional color was chosen trendy purple.
The additional color was chosen trendy purple.
Color palette
Project development period: 2 month
Created in 2024
Technology:
Methodology, Design thinking, Merchandising rules, Coloristics
Project team:
Personal Account Manager of the project, Art Director, Marketer, Brand Designer, Animation Designer, Digital Designer, Copywriter
Project road map creation, disk space, creating a work chat, storing files, organizing online conferences with meeting minutes
Project support:
