Iseberg

Development of branding and bottles for drinking water

Natural water Iceberg

Iceberg isn’t just drinking water — it’s an essential part of daily life that supports activity, health, and comfort. Our mission is to turn it into a product people want to buy again and again.

The brand is facing three key challenges: low sales, an outdated image, and a lack of emotional connection.

NZR | 2025

Naming

~~SATORI~~

~~ÁLVA~~

Iceberg

~~Осмос~~

~~АкваВей~~

~~Rodna~~

~~Nordika~~

~~Аqua 7~~

~~Severina~~

We developed the name “Iceberg”, which evokes the purity and freshness of glacial water while sounding modern and premium.

A direct association with glacial water—pure, refreshing, and premium. The logo mark needs no additional explanation; consumers instantly understand the essence of the brand.

The logo’s design is primarily built on associations. It conveys purity and icy elegance. The emblem is shaped like a star, referencing a snowflake and polar night—symbols of freshness and clarity.

Symbolism and metaphor are the key to recognition.

polar

star

construction logic

of the final symbol

snowflake

Logo idea

polar
star

The foundation of the logo is a symbol shaped like

a star, alluding to a snowflake and reinforced by

a modern grotesque typeface, adapted to complement the form of the emblem.

The color palette features cool, high-contrast tones. Blue is used situationally as an accent, with a general emphasis on light shades, dark hues, and silvery tones.

Primary typeface

Gilroy

Light

Typography and palette

In order to find the optimal bottle configuration that would match the design, many variants were developed. Each concept explored different aspects: ergonomics, associations with the ice structure, visual perception and emotional feedback.

The final form is the result of careful selection, creative search and the desire to balance aesthetics and functionality.

A fusion of plastic textures with an ultra-transparent label.

A reinterpretation of the classic, minimalist bottle using icy structural form.

A combination of a conical bottle shape with an icy structural texture.

A combination of embossing and ultra-transparent labeling.

An unconventional bottle shape paired with an ultra-transparent label.

A classic, minimalist, and ergonomic bottle shape. The base is designed to resemble the visible tip of an iceberg rising above water.

A combination of a classic, minimalist bottle shape with an icy structure at the base.

A combination of a rectangular bottle shape with a wave effect behind the glass. The wave patterns on the sides interlock like puzzle pieces.

Bottle Design

An ergonomic bottle shape paired with a melting ice effect.

The bottle is entirely shaped like a transparent block of ice.

We developed several packaging variations, combining minimalist elegance with the natural beauty of ice.

Packaging

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