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Songlab
Naming, Logo design, Brand guideline and Website Development
Year: 2025
Scope of Work: Research and analysis, naming and logo development, corporate identity and visual identity creation, corporate style guide preparation, and website design.
The style guide and website were developed in response to the company's rapid growth and expansion, as well as a shift in focus. This new digital and visual toolkit allows the company to clearly and compellingly communicate the value of recording, its accessibility, and the quality of its services.
Scope of Work: Research and analysis, naming and logo development, corporate identity and visual identity creation, corporate style guide preparation, and website design.
The style guide and website were developed in response to the company's rapid growth and expansion, as well as a shift in focus. This new digital and visual toolkit allows the company to clearly and compellingly communicate the value of recording, its accessibility, and the quality of its services.
The naming, logo, visual identity, and functional website for a modern Dutch recording studio combine elegant design with a sophisticated digital experience.
High-quality recording and mastering is a field that remains mysterious to many musicians and often intimidating due to its complexity. It was crucial for us to find a balance between a friendly atmosphere and the high level of technical professionalism required by the industry. Our approach makes our services accessible even to beginners, while maintaining the impeccable quality required for professional sound and the trust of experienced artists.
Key Challenges
- Convey the value of audio recording to your target audience and demonstrate the benefits of partnering with the company.
- Introduce users to the service and explain its functionality in a clear and accessible manner.
- Simplify the user experience with the audio recording service.
The project resulted in the development of comprehensive brand style guidelines and a website that integrate the logo, visual identity, and key visual elements into a single, clear, and scalable standard.
Logo
The logo features a dynamic letter "S," directly referencing songs and music. The logo can be used in both vertical and horizontal formats, and an outlined version is also available.
Brand Palette
The color palette combines bright, sunny yellow and its shades, symbolizing the brand's openness and friendliness. The palette also utilizes basic black and white tones, as well as shades of gray.
Typography
The core of the brand identity is the clean and professional TT Norms sans-serif typeface, available in varying weights depending on the context of use, paired with Libre Bodoni for slogans and calls to action, which combines ease of perception with expressive communication.
Brand Patterns
and Complementary Graphic Elements
The signature patterns are based on the logo and the sound wave metaphor. They adapt to various applications, expanding the visual language and softening its formality. Additional graphic elements, developed in the same visual style, allow the brand to be used on a variety of materials.
Website Development
The website features a clear and structured design, a simple and straightforward user journey, and bold geometric graphic elements, which soften the rigidity and emphasize the brand's modernity and openness.
The project established a unified, scalable standard for visual communication, making the recording and mastering service clearer and more customer-focused. The brand became friendlier and more transparent for clients.
Created in 2025
Project development period: 3 month
Project team:
Personal Account Manager of the project, Art Director, Architect, Brand Designer, Web Designer
Technology:
Methodology, Naming Development, Design thinking, Brand design, Branding, Logo design
Project development period: 3 month
Project team:
Personal Account Manager of the project, Art Director, Architect, Brand Designer, Web Designer
Technology:
Methodology, Naming Development, Design thinking, Brand design, Branding, Logo design
