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It's not always easy to accurately assess how well your stores present goods, whether the design aligns with your chosen concept, and if zoning is done professionally. But how do you gather all the necessary information to find effective solutions for boosting sales?
That's where a comprehensive retail audit comes in. By detecting flaws and developing detailed solutions along with an implementation plan, a retail audit helps increase sales by up to 30% within just three months. It serves not only as a control instrument but also as a means of increasing profits
A comprehensive retail audit is a strategic project, utilizing technologies to optimize losses effectively and significantly increase sales and the average transaction size
That's where a comprehensive retail audit comes in. By detecting flaws and developing detailed solutions along with an implementation plan, a retail audit helps increase sales by up to 30% within just three months. It serves not only as a control instrument but also as a means of increasing profits
A comprehensive retail audit is a strategic project, utilizing technologies to optimize losses effectively and significantly increase sales and the average transaction size
Retail audit comprise the following components:
Marketing activities
- Effectiveness of current positioning
- Branding, brand identity
- Outdoor advertising and info signs
- Branding, brand identity
- Outdoor advertising and info signs
Retail space
- Efficiency of trade equipment
- Lighting
- Traffic flow and customer navigation
- Lighting
- Traffic flow and customer navigation
Merchandising
- Zoning and planning of the retail space
- Compliance with merchandising standards
- Presence and effectiveness of POS-materials
- Compliance with merchandising standards
- Presence and effectiveness of POS-materials
Exterior
- Signboard and entrance area
- Relevance of window displays
- Navigation and banners
- Relevance of window displays
- Navigation and banners
Legalization
- Compliance with regulations and standards
- Fire safety
- Presence and relevance of price tags
- Fire safety
- Presence and relevance of price tags
Safety
- Administrative losses
- Internal losses (staff stealing)
- External losses
- Internal losses (staff stealing)
- External losses
Staff
- Staff performance and quality of customer service
- Compliance with rules and standards
- Effectiveness of a motivation system
- Compliance with rules and standards
- Effectiveness of a motivation system
Economics
- Revenue (turnover)
- Gross income
- Specific weight of individual cost items in the total amount of all costs
- Specific weight of expenses in gross income: salaries, rent, etc.
- Gross income
- Specific weight of individual cost items in the total amount of all costs
- Specific weight of expenses in gross income: salaries, rent, etc.
Range matrix
- Pricing policy
- Monitoring of product stock availability
- Range strategy evaluation
- Monitoring of product stock availability
- Range strategy evaluation
Target audience
- Portrait of an average customer
- Motives for choosing to shop at this particular store
- Loyalty level indicators
- Motives for choosing to shop at this particular store
- Loyalty level indicators
Location
- Accessibility of urban infrastructure
- Drive-in and parking lot analyses
- Evaluating the efficiency of operating hours
- Drive-in and parking lot analyses
- Evaluating the efficiency of operating hours
Lighting
- Lighting map analysis
- Illumination of the zones
- Lighting levels
- Illumination of the zones
- Lighting levels