Several points here. We think that narrow specialists - retail designers would agree: equipment producers or home interiors designers could not create proper retail space. Some nonspecialized designers could do it very nicely visually, but absolutely not functional retail-wise. Previously, the store interior style lifespan was five years, now it is even less. Designers satisfy their ambitions and don't think about the future shop’s sales.
Another extreme is trade equipment producers. Who usually works as a designer at such enterprises, at last in Belarus? Recent students who had mastered a graphic editor. There are, of course, exceptions, but none of them usually have ever been involved in sales, have ever stood behind the checkout, knew what a store's break-even point or customer flow is, and had a very remote idea of merchandising in general.
And the third extreme. Never hire a furniture manufacturer who produce everything: kitchens, tables, cabinets, and “also can do for shop”. We had to work with an ordinary furniture wardrobe producer, and had to explain basic things: that we need shopping baskets, that we need a special equipment for the pet belts (which has not yet been delivered), that all (absolutely all) shelves must be regulated... In terms of functionality, we gave the owner clear recommendations for additional ordering of the additional points of sale.
The store looks nice and functional in result, but the color and quality of the material leaves much to be desired unfortunately.