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Sustainable packaging for HoReCa. Use recyclable materials without compromising aesthetics
As climate change and environmental concerns grow, businesses in the HoReCa (Hotel, Restaurant, and Catering) industry are under pressure to adopt sustainable packaging practices. Consumers are increasingly seeking eco-friendly options, with 81% of travelers preferring sustainable choices, according to Booking.com. This has pushed hotels, restaurants, and cafes to rethink how they package food and drinks
Traditional packaging, especially plastic, contributes massively to pollution. The food and beverage industry is a significant source of this waste, especially in countries like Australia, which produces millions of tonnes of plastic waste each year. Shifting to green packaging can help reduce environmental damage and appeal to eco-conscious customers.
Sustainable packaging options such as biodegradable containers, compostable cutlery and recycled paper products help minimise environmental damage and resonate with eco-conscious consumers. Restaurants and hotels that adopt these practices can improve their brand image and attract a growing number of green-conscious customers.
Traditional packaging, especially plastic, contributes massively to pollution. The food and beverage industry is a significant source of this waste, especially in countries like Australia, which produces millions of tonnes of plastic waste each year. Shifting to green packaging can help reduce environmental damage and appeal to eco-conscious customers.
Sustainable packaging options such as biodegradable containers, compostable cutlery and recycled paper products help minimise environmental damage and resonate with eco-conscious consumers. Restaurants and hotels that adopt these practices can improve their brand image and attract a growing number of green-conscious customers.
Types of recycled materials for packaging
Сonsumers are increasingly willing to pay more for products that align with their values, which can lead to higher sales and customer loyalty for companies that prioritise sustainability.
Mortal, a Boulder-based beverage innovator, has introduced the world's first kombucha in 16oz aluminum bottles, replacing the glass used since 2017. This eco-friendly packaging is resealable, infinitely recyclable, and reduces the company's carbon footprint. src: alcircle.com
One of the best ways to achieve this is by using recycled materials. Recycled paper, glass, plastic, and metals reduce the reliance on new resources, lower carbon emissions, and keep waste out of landfills. For example:
- Recycled paper is ideal for takeaway bags and boxes, conserving energy and water
- Recycled paper is ideal for takeaway bags and boxes, conserving energy and water
- rPET plastics is recyclable and durable alternative to traditional plastics
- rPET plastics is recyclable and durable alternative to traditional plastics
- Glass in jars and bottles is infinitely reusable and energy-efficient
- Glass in jars and bottles is infinitely reusable and energy-efficient
- Recycled aluminium requires less energy to produce and is endlessly recyclable
- Recycled aluminium requires less energy to produce and is endlessly recyclable
Real cases
Here are some real-life examples of HoReCa that are successfully using recycled packaging materials:
Chipotle
The fast food restaurant chain uses recycled materials in napkins, cups and takeaway bags. They also offer a reusable container programme to reduce waste from disposable packaging.
Each recycled cup from Chipotle has drawings, stories and even poems on it. Source: budgetbranders.com
Hilton
The hotel chain has eliminated plastic straws across its properties worldwide. Hilton also uses recycled plastic in its key cards and room keys.
A plastic key made from recycled plastic at the Hilton Hotel in Manhattan. Source: hotels-newyorkcity.org
Snackzilla
Snackzilla has created an oatmeal biscuit that is high in fibre and has 45 percent less sugar than most sweet biscuits. While the product formulation was finalised some time ago, the market launch was delayed due to eco-friendly packaging issues.
Snackzilla demonstrates to customers that it is a purpose-led brand: a better snack option for the kids’ health and a better packaging option for the planet and the kids’ future. Source: raconteur.net
Although challenges like higher costs and sourcing reliable suppliers exist, the long-term benefits—such as reduced waste and potential cost savings—make the switch to sustainable packaging worth it. Plus, many consumers are willing to pay more for brands that prioritize sustainability, boosting loyalty and sales.
If you're considering packaging design or rebranding with a sustainable approach, now is the time to act. Businesses that embrace eco-friendly packaging can attract the growing wave of green-conscious consumers and make a real difference.
contact us!
If you're considering packaging design or rebranding with a sustainable approach, now is the time to act. Businesses that embrace eco-friendly packaging can attract the growing wave of green-conscious consumers and make a real difference.
contact us!