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11 cashless challenges: how to turn client expectations into clear design priorities
For any designer or architect, having a clear image of the desired result is essential before the start of a project. Three simple but crucial questions can help establish that image: what result would be the most satisfying for you, what outcome would you be fine with, and what result would be the minimum you could accept?
Setting up a clear system, turning the conversation toward the client's specific vision, and getting on the same page regarding the final result are just the very beginning of any successful project delivery.
Setting up a clear system, turning the conversation toward the client's specific vision, and getting on the same page regarding the final result are just the very beginning of any successful project delivery.
Another major challenge many specialists face is the cost of project realization. Clients often travel a lot and naturally collect references along the way. The idea of a new store is rarely formed overnight. It is usually built over time through things they have seen and experienced elsewhere: I want this cash register, I like that showcase, I want this type of lighting, this material, this style.
The challenge for the design team is to transform this collection of individual references into a coherent solution that works for the specific business, rather than simply reproducing things the client has liked elsewhere.
For Architect Today, NZR shared the approach our team relies on in commercial projects.
We explain a few exercises that help clients describe what they expect even when they’re not ready for a detailed brief. We talk about why a commercial space has to win over the customer before the owner, why we plan how a space works before deciding how it looks, and how a clear roadmap keeps launch dates from slipping.
Read the full commentary on Architect Today: How Architecture Teams Turn Client Goals Into Clear Design Priorities
We explain a few exercises that help clients describe what they expect even when they’re not ready for a detailed brief. We talk about why a commercial space has to win over the customer before the owner, why we plan how a space works before deciding how it looks, and how a clear roadmap keeps launch dates from slipping.
Read the full commentary on Architect Today: How Architecture Teams Turn Client Goals Into Clear Design Priorities