Brochure holders types
Hope you would agree that very few people pay enough attention to brochures, and especially to their placement. Usually they are seen as some traditional stuff that should be in every place: most people think that they do not bring any additional purchases and profits but still have to be there. Let’s try to analyze brochure holders types and their placement ideas in order if they really have any value in retail.
Material
First of all the brochure holders types could be classified according to material:
- Cloth
- Metal
- Perforated metal sheets
- Acryl
- PVC
- Natural materials
Placement
Secondly they could be defined by the placement:
• Floor brochure holders. Could be stationary and mobile. Stationary ones could be fastened to other structures. The mobile version speaks for itself: it could be moved and transported. They are usually used in exhibition or large public spaces with high traffic. The recommended height for them is 1500 mm in height.
• Table brochure holders. These holders are for the formats from A4 to A6. The brochure holders are placed on desks and at checkouts.
• Wall brochure holders. They are attached to the walls, they are also called stands.
Floor
Table
Wall
To use brochure holders effectively you should follow couple simple rules:
2. Brochure holder should follow the same style as the surrounding interiors; similar rule applies to the brochures themselves, while they also should have something special, some accent to attach attention;
3. In smaller rooms up to 45-50 m2 table brochure holders could be enough. If there are a lot of brochures larger floor and wall ones could be added - the amount should depend on the space layout and traffic.