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3D animation and visualization
3D visualization is a digital tool that allows you to visualize future spaces, objects, or products before they are physically realized.
It is used to showcase interiors, materials, lighting, and composition solutions in a highly realistic manner.
3D animation enhances the capabilities of visualization by adding movement and dynamism. In advertising videos, it allows you to showcase a product in action and enhance the emotional impact.
It is used to showcase interiors, materials, lighting, and composition solutions in a highly realistic manner.
3D animation enhances the capabilities of visualization by adding movement and dynamism. In advertising videos, it allows you to showcase a product in action and enhance the emotional impact.
What do we create?
Photorealistic representations of spaces for preliminary approvals. Enables evaluation of composition, materials, lighting, and atmosphere before implementation.
3D imagery and animations for digital and outdoor advertising campaigns. Attracts attention, visualizes the product, and highlights key brand advantages.
A dynamic version of a brand or product's key image. Used in digital advertising, landing pages, and presentations to boost engagement and memorability.
Case on the development of 3d visualization and brochures for New Borovaya
Steps of creating
3D animations
Each project follows a clear sequence of stages—from concept to final video.
This step-by-step structure ensures technical details are addressed, the brief
is followed precisely, and high-quality results are delivered.
This step-by-step structure ensures technical details are addressed, the brief
is followed precisely, and high-quality results are delivered.
Storyboard
Creating a storyboard is an essential part of the 3D video production process. It helps visualize the main keyframes, the overall motion, and the direction of objects within the frame, as well as the video’s duration.
Modeling
During the modeling stage, a 3D model of the product and its environment is built. The scene is then optimized to speed up workflow and rendering: the polygon count is reduced through retopology.
Keyframes
In the keyframe stage, cameras and their parameters are configured. Objects are animated, and simulation parameters are set if needed.
Texturing and light
After modeling, textures are applied to the objects. Initially, basic textures are used, which are then gradually refined. Texture maps, normal maps, colors, and modifiers are added to enhance realism. Lighting is set up and animated.
Rendering
At the rendering stage, rendering parameters are defined: the render engine, sample count, brightness, contrast, and saturation. Once these are set, the scenes are rendered. The animation is rendered frame by frame (sequential rendering).
Final editing
The final stage involves editing the video, applying color correction, cropping if needed, and adding sound and music.
Case on the development of an animated key visual for Borovaya drinking water
Commercial visualization
Commercial visualization is the creation of high-quality, realistic images or animations of objects, buildings, interiors, or products for presentation in a commercial context. It helps potential clients, investors, or partners better understand the final result of a project before it is brought to life.
The main goals of commercial visualization:
Selling an idea or project (e.g., real estate, architectural solutions, interior design).
Attracting investments.
Facilitating the approval and decision-making process.
Providing a visual preview of the product before production.
Case on the development of interior design for Paritetbank
Retail and exhibition equipment
Functional and visually refined structures that help products stand out and sell at first glance. We design retail equipment tailored to the brand’s identity, customer behavior, and the technical requirements of the venue.
Types of retail equipment
Brand zones
Shelving and display cases
Promo stands and boxes
Island constructions
Floor and tabletop displays
Mobile/modular solutions
Case on the development of a coffee island for Lakava
Why NZR?
We find new leverage points and growth opportunities for your business.
We have completed over 200 successful projects, including collaborations with major international companies.
We specialize in developing and implementing effective solutions for business — from logo design to store window displays.
We have completed over 200 successful projects, including collaborations with major international companies.
We specialize in developing and implementing effective solutions for business — from logo design to store window displays.
Experience
We have over 9 years of experience working with various brands and industries, which allows us to understand the unique needs and requirements of each client.
Reputation
We have a good reputation in the market, we are loyal to our clients and always peacefully resolve any difficulties that may be encountered in the process of work, you can also study the reviews and testimonials of our other clients.
Strategy
Our team doesn’t just create design projects — we bring brand strategy and meaning to life, building strong connections between the brand and its audience. We don’t chase trends — we know how to anticipate them.
Full range of services
In addition to 3D visualization, we offer a wide range of design services, including branding, packaging, web design, and more. We provide a comprehensive approach to help you build a compelling visual identity.
NZR is a company that can understand your goals and can create a Key Visual that suits best your needs and requirements
Let's discuss your project
If you need a KV development send us your contacts and we will set up a diagnostic meeting for you
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Development time
from 2 weeks to 1 month
account manager,
art director,
marketer,
brand designer
art director,
marketer,
brand designer
Team
project roadmap development,
disk space for file storage,
creation of a work chat
disk space for file storage,
creation of a work chat
Support
design thinking,
color theory
color theory
Methods
